Overview
You will be reading and annotating two texts: Paul Rand’s “Good Design Is Good Will” 1987 and Steven Heller’s “Underground Mainstream” 2008. In these texts, we will compare Paul Rand’s point of view as a … Read More
Category: Assignments (Page 2 of 3)
Overview
As we start to wrap up the “groundwork” of design theory (where revolutionary ideas evolved into mainstream modernism and corporate commercial design), let’s take moment to consider that in the history of design, not every story gets told. Why?… Read More
Overview
You will be reading and annotating three texts written by Jan Tschichold, Karl Gerstner, and Joseph Muller-Brockman. The focus of these texts is the evolution of the International Style from the New Typography movement and the Bauhaus of the … Read More
Overview
Select a design or design object created after 1971 in which the influence of the theories we’ve studied so far can be seen. Examine the ways in which the creator was responding, directly or indirectly, to theories we’ve covered … Read More
Overview
For our next reading assignment, we will be reading and annotating three texts written by architect-designer-artists affiliated with the Bauhaus.
- Walter Gropius: The Theory and Organization of the Bauhaus (1923)
- László Moholy-Nagy; Typophoto (1925): found in our main text
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