“In the early 1930s the Hoover company retained the services of Henry Dreyfuss, an up-and-coming industrial designer, to give the Hoover line-up a much needed update. Prior to Dreyfuss’s involvement with the company, the majority of the machines manufactured consisted of a black motor and an aluminum base; this was the norm for more than twenty years. Dreyfuss integrated this into the housing of the cleaner, making the machine more aesthetically pleasing and echoing the trends of streamline design. For the first time since the introduction of the Hoover vacuum cleaner, the mechanical workings were completely concealed from sight by a Bakelite cover. This cover was a tear-drop styled shell, which seamlessly incorporated the headlight. Also, he totally revamped the base of the machine. Since the release of this design, all Hoover cleaners consisted of a fluid base and a hood to cover the electric motor. These designs suggested efficiency, cleanliness, and speed. Dreyfuss brought excitement and style to an otherwise mundane household appliance. From 1941 to 1945, Hoover ceased all vacuum cleaner production and converted the North Canton, Ohio factory to support the war effort. When the war ended in 1945, Hoover started producing cleaners again. Model 28: Introduced in 1946, Hoover produced over two million of this model for post-war America. It sold from 1946 to 1950. The Hoover Company – From Wikipedia, the free encyclopedia”
Communication Design Theory
This course presents the formative theories that help us better understand the “how” of visual communication and explores the critical theories that explain the “why” within historical, cultural, and social contexts.
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