Jan Tschichold, “The Principles of the New Typography” pg35-38, Karl Gerstner, Designing Programmes pg55-61, Joseph Muller-Brockman, “Grid and Design Philosophy” pg62-63 from Graphic Design Theory: Readings From the Field by Helen Armstrong.
- How do each of these designers/authors think you should approach design?
- Include an example of contemporary typography/layout that embodies each of these three design systems or philosophies. And explain why!
The way these designers think one should approach design would be to make your design with clarity. Forget about the old standard of designing which was to make it ornamental and beautiful. This is a new era, where things are getting modern and everything around us is advancing. Since the old style created some issues for the size, leading and typography and the use of the central axis as an arrangement type. It creates a sense of inflexibility to the look. It only had one basic form, but with the new style, you should be able to construct and create many variations of these forms, making the arrangement asymmetrical, instead of it being symmetrical. A typeface that is a san serif and it’s legible. So it makes it easier on the eye. Use a grid system to construct your design. In this way it shows how functional and intelligible your design is.
An example would be posters made by Mike Joyce, he made band posters for artists or groups like Iggy pop, David Bowie and more. The way Joyce has done his designs is that he uses the asymmetry arrangement. The design’s readability and legibility is clear. He followed the basis, color, appearance and expression in his designs. He uses a tight grinding system. The examples shown in the posters look intelligible. The designs are also clean and simple. The type is played with but it still keeps a sense of clarity and functionality to it. There are no extra background textures and the colors compliment each other.
His works:
ziggy stardust at rainbow theatre, 1972
Annotations:
Recent Comments