Attendance policy COMD3505 Special Topics in Graphic Design /
Fall: Lettering and Experimental Typography.
The COMD BFA and AAS are design studio programs. In-class activities and engagement with other students is a significant portion of the course. Absences in excess of 10% of the total class hours will result in a 10% drop from your grade due to an inability to meet deliverables of participation. This is in addition to other penalties that will be imposed for failure to complete academic requirements. No more than 4 class absences will be tolerated. It is expected that you will be ready to work at the start of each period. Any 2 latenesses will be considered to be equal to 1 absence.
https://www.tanamachistudio.com/2015/12/18/flourish-1
Class 1 Sans Serif
Here we will be discussing the details of a sans serif letters, grading and looking at some hand lettering designers. Every class bring pencil, sharpener, sketch pad, ruler, eraser, Tracing Paper and reference I give you.
Here are some links we will be reviewing together in class.
https://www.wellscollins.com/work
https://www.instagram.com/timothygoodman/
https://www.instagram.com/p/CcX4ik8DXNa/
https://www.instagram.com/typelettering/
https://www.instagram.com/jessicahische/
https://www.instagram.com/martinaflor/
https://www.instagram.com/p/CG3bOgOpb6U/?utm_source=ig_web_copy_link
CLASS LECTURE SLIDES
‘
Practice drawing letters in class- FRESH, HELLO
Note: Sans serif letters have not contrast all one weight- Mono weight.
https://www.instagram.com/p/CBwiI7YpBwv/?utm_source=ig_web_copy_link
For HOME WORK– Draw 3 words – MONDAY in boldface, FRIDAY light, SUNDAY in regular in all caps in sans serif-2 inches tall. Scan in and send me 3 jpegs to my drop box and bring to class pencil sketches.
CLASS 2- Serif letters
Serif letter styles are classic, vintage and modern. High contrast letters. Thick and Thins
https://www.instagram.com/p/CEVMgAJpqBo/?utm_source=ig_web_copy_link
Ligatures-look at kissmiklos work and www.mahimkar.com serif style.
Practice drawing letters in class- ENJOY YOUR STAY using the 2 serif references.
Moden Serif- this serif style is typified by high contrast,
a vertical axis, and thin unbracketed serifs
Practice drawing letters in class- Luxury Cars in class using the 2 references- Brackets and no Brackets
HOMEWORK
Lettering Phrase-ENJOY YOUR STAY– 3 lines
leading equal space between each word.
Draw phrase twice
- in no bracket
- with braces style
Bring to class next Tuesday.
Class 3: Composition of words
Lettering and design artists.
https://www.instagram.com/kevincantrellstudio/
https://www.instagram.com/jimenezlettering/
https://www.instagram.com/heatherslettering/
Master of Layout
https://www.instagram.com/stefankunz/
Use Boxes from pdf to layout type.
Use Boxes from pdf to layout type. DRAW LETTERS USING THE SKELETON METHOD.
HOMEWORK:DRAW 2 differnt compositions for
Lettering Phrase ENJOY THE LITTLE THINGS
mix serif and sans serif styles and USE GRID BOXES
Place home work in my drop box and bring pencil sketch to class.
CLASS 4 : Digitizing Sketches in Illustrator
Lecture
https://www.wellscollins.com/work
https://www.instagram.com/danforster/
https://www.instagram.com/p/CT12IFXgx4w/?utm_source=ig_web_copy_link
https://www.instagram.com/p/B_4xycEAeJw/?utm_source=ig_web_copy_link
https://www.instagram.com/p/B98XmdrDDKN/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CbIPN6ggVkb/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CUMxzjVFoX_/?utm_source=ig_web_copy_link
Take sketch and scan into the adobe illustrator, put it on its own layer.
Build layer with grid and a layer with shapes to make letters. I will do in class demo.
HOMEWORK: Digitize final sketch- ENJOY THE LITTLE THINGS make it into a greeting card in illustrator. Add texture and color, EMBELLISHMENT.
Make it into a 4 wide x 6 high greeting card. Print out Fold and send to my drop box.
CLASS 5- Bevel Letters- sketch to vector.
Review Box layouts pencil sketch and vecotor- I will give feedback.
Discuss bevel style lettering and shadow
https://www.instagram.com/nickmisani/
https://nicong.co/blogs/lettering-tutorials/how-to-create-bevel-lettering
In class practice one color bevel and 2 color bevel add shadow after. Draw the word = CANDY
2nd half of the class-How to make your letters in illustrator bevel and shadow technique- I will do a demo.
HOMEWORK:
Sketch and Vector the word: HALLOWEEN (twice) in ONE color and Two-Color Bevel
add shadow to one of them. Also place vector files in my drop box and will review pencil sketch in class.
Questions
Class 6: western and circus style letters
Lecture, lets review the differnt types of letter designers.
http://www.tanamachistudio.com/
https://www.instagram.com/fran6/
Circus lettering is big, bold, and has the perfect look to get your work
noticed. This playful vintage style can look a bit complicated to a
novice letterer, but with the right grid and steps, any artist can get
the hang of it in no time.
Lettering-Adventures-Volume-3-ebook
Download
Download the pdf and use step by step instructions to draw this letter
Download the pdf and study the details of this letter- very wide, contrasting strokes, serifs very thick.
Letter the word-FRESH in this style in class.
IN class: Practice drawing Circus lettering workbook and western lettering
Circus -word- CITRUS
Western- word- DRINK MIX
HOMEWORK- Finish class words. Draw in
Circus- FASHION
Western- CILANTRO
VECTOR BOTH and put all your class/homework in folder.
CLass 7 Script lettering
Lecture
Script Lettering review
Review Script letters Caps and lowercase. The Grid for script letters and how they connect Practice in class a words-
Show where the contrast is in script letters.
explain how the nib works
1-BeyondTheOval-FlourishSeminar-copy
Download and practice in classDownload
https://www.instagram.com/p/CAZJOSZpIU9/?utm_source=ig_web_copy_link
Script lettering artists
yinglish https://www.yinglish.net/,
www.doyaldyoung.com
https://www.instagram.com/theflourishclub/
OLD STYLE script-letters
Use this as a reference for homeworkDownload
Draw in class script: Start with Grid and look at both references above (download).
Take a break – 1 line or 2lines
For Homework
Draw script letters title case.
DONE-Pinot Noir- Draw in the romantic style script – above
DUE NOV 5-
Have a Good Day.1 line or 2 lines
Take a break – 1 line or 2lines-
Hand in Sketches for both next class .
CLASS 8: Script Lettering -Flourishing
Lecture new designers-
https://www.instagram.com/novia_jonatan/
https://www.instagram.com/heatherslettering/
https://thedieline.com/blog/2018/9/11/35-awesome-examples-of-script-typography-on-packaging?
Review homework, give feedback.
Lecture: Flourish– examples and handouts.
In class-words— Fashion Show-2 lines- flourish. Use OVAL as structure.
End lecture here- Practice in class the 2 sheets- students use sketch books.
IN class add flourishes to pencil sketches- make them 2 lines oval- then start vector
Homework-Draw Script words and flourish- title case- Try one on a angle. Center align.
Bring into class for review.- Make sure you have guides on your letters.
CLASS 9 – Vector Script letters
Lecture- new designers
https://www.instagram.com/novia_jonatan/
https://www.instagram.com/heatherslettering/
IN CLASS-Vector Demo in Script letters. Download and review PDF.
Vector_section-2
Download this to learn about vector points.Download
FOR HOME WORK VECTOR- Have a Good Day or Take a break– vector 1 in illustrator and add color. Print out and bring to class.
CLASS 10- Wine bottle mock up
Lets make a wine label design. Below are some examples.
Lecture
https://www.behance.net/gallery/25967873/Flourish-Fridays
Lets learn what goes on a wine label
Does the cork or top of the wine have lettering too? Back?
https://napavalley.wine/articles/how-to-read-a-wine-label–17
Download- wine mock up-
IN CLASS: Draw 3 differnt layouts for your wine label name /design. Create sketches to scale -4 inches high and 3 inches wide. Make your label unique, exciting and fun.
What frame work are you going to use for your layout? From the video.
FOR HOME WORK- Vector Name of wine: THE BLACK CAT or Sable Ridge – pick one.
Also needs this copy, use a font for this- Make this copy much smaller.
MERLOT
2025
Sonoma County
11% ABV
Label size 4 inches high and 3 inches wide. MUST BE TRIMMED TO CORRECT SIZE. Add color and illustration.
Send to me vector ai file of label to drop box and PRINT OUT your lettering. Trim your label to the correct size. I want a label not a sheet of paper.
We will put up PRINT OUTS on the board for class to review. Will need pencil sketch and ai file in drop box. Use the lettering styles we have learned in class only!
Class 11- Mixing lettering styles
Tuedsday- Nov 19- In class we will review your wine labels together.
More wine label samples below
https://www.designhester.com/#/65394
In class activity. Draw the word: GREAT
Use this style- start with guides for thick and thin. Vertical is thick and horizontal guide on the top and bottom for the thin parts of the letters. Notice the widths of letters. All caps.
LECTURE- Mixing lettering styles- Sans serif, serif and script using grids and angles. Adding decorative elements to our letters.
Notice the sample below- Differnt size letters, some are high contrast and some no contrast. Flush left and right, some decorative elements added.https://visualdiplomacyusa.blogspot.com/2018/03/artist-of-day-march-20-jessica-hische.html
Will look at some designers
https://www.instagram.com/wellscollins/
https://www.instagram.com/stefankunz/
LECTURE- Mixing lettering styles and decorative elements- Sans serif, serif and script using grids and angles. Will go over New Project: Book cover-hand letter-THE ESSENTIAL COCKTAIL BOOK- document size-8″x10″. Not all words have to be the same size.
HOMEWORK- Up date wine labels with feedback- print out on a wine bottle (mock up last class 10). Will review in class.
HOMEWORK: BOOK COVER- In class sketch/practice- try a few differnt layouts- seeing if we have time?
Finish sketch in class or home and vecotor for next class.
SIZE -PRINTED- 8 inches WIDE x 10 inches HIGH with trimmed bleed, we will review in class. Make sure there is contrast, bleed and illustrations if you want.
hand letter this title name THE ESSENTIAL COCKTAIL BOOK- in illustrator.
https://www.fgdesigners.com/search?q=book– link for book mock up
I will send drop box link for illustrator file. Will check the file for guides and visual consistency.
–
Class 12: HandLetter a Poster
Lecture: Introduce Low contrast Script-Show low contrast script and using brush. Vector illustrations to go with letters.
http://bob-ewing.com/
HOMEWORK
Poster: Hand-Letter- NEW YORK FASHION WEEK.
Put this info on the poster: Feb 8- Feb 18. Spring studios, NYC. Fonts can be for text-Research images that can be used? Or is it just letters?
Size:10×16 and mounted – if mounting is bad will lower grade.
Hand in to me when you come in to class at 2:30. Drop box link will be sent for
vector file.
Class 13: Travel Poster
No lecture- students work on feedback for fashion poster, begin to vector. Try to finish in class. I will go around room and work with you.
In the second half of the class: New Project: Travel Poster 11×17 and Web Banner. We will make a poster and web banner 240 px x 400 px for: Hand letter- Escape to Venice Italy. Copy: The Beautiful Floating City.
Purpose: Get my attention and show me how great Venice is.
Homework – Finish vector and design of NEW YORK WEEK FASHION WEEK poster and bring to class PRINTED and place sketches and poster jpeg in my drop box. Present to class.
Class 14: Present Fashion Week poster to class.
Poster presentation first, then I will go around and look at where you are at in the travel poster. Use this class to finish the travel poster and web banner.
Final size- Travel Poster 11×17 and Web Banner 240 px x 400 px
Home work: print out 11×17 poster and web banner and mount both on foam core. Hand in jpegs of both and sketches of both to my drop box.
Class 15: Present to class.
Travel Poster 11×17 and Web Banner 240 px x 400 px
print out 11×17 poster and web banner and mount both on foam core. And place jpegs of both in my drop box link.
End of class.
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