Attendance policy COMD3505 Special Topics in Graphic Design /
Fall: Lettering and Experimental Typography.

The COMD BFA and AAS are design studio programs. In-class activities and engagement with other students is a significant portion of the course. Absences in excess of 10% of the total class hours will result in a 10% drop from your grade due to an inability to meet deliverables of participation. This is in addition to other penalties that will be imposed for failure to complete academic requirements. No more than 4 class absences will be tolerated. It is expected that you will be ready to work at the start of each period. Any 2 latenesses will be considered to be equal to 1 absence.

https://www.tanamachistudio.com/2015/12/18/flourish-1

Class 1 Sans Serif

Here we will be discussing the details of a sans serif letters, grading and looking at some hand lettering designers. Every class bring pencil, sharpener, sketch pad, ruler, eraser, Tracing Paper and reference I give you.

How your letters will be graded

Here are some links we will be reviewing together in class.

https://www.wellscollins.com/work

https://www.instagram.com/timothygoodman/

https://www.instagram.com/p/CcX4ik8DXNa/

https://www.instagram.com/typelettering/

https://www.instagram.com/jessicahische/

https://www.instagram.com/martinaflor/

https://www.instagram.com/p/CG3bOgOpb6U/?utm_source=ig_web_copy_link

CLASS LECTURE SLIDES

Letter spaceing

Letter widths in a box
Details of Letter S
Good Letter spacing- Look at D has horizontal strokes, cross bar of A is not centered

Practice drawing letters in class- FRESH, HELLO

Note: Sans serif letters have not contrast all one weight- Mono weight.

https://www.instagram.com/p/CBwiI7YpBwv/?utm_source=ig_web_copy_link

For HOME WORK– Draw 3 words – MONDAY in boldface, FRIDAY light, SUNDAY in regular in all caps in sans serif-2 inches tall. Scan in and send me 3 jpegs to my drop box and bring to class pencil sketches.

Homework example

CLASS 2- Serif letters

Serif letter styles are classic, vintage and modern. High contrast letters. Thick and Thins

https://www.instagram.com/p/CEVMgAJpqBo/?utm_source=ig_web_copy_link

Ligatures-look at kissmiklos work and www.mahimkar.com serif style.

Practice drawing letters in class- ENJOY YOUR STAY using the 2 serif references.

Reference 1-
Moden Serif- this serif style is typified by high contrast,
a vertical axis, and thin unbracketed serifs
This serif is also high contras but with Brackets and thin serifs
Student Example
Student example of no Bracket.

Practice drawing letters in class- Luxury Cars in class using the 2 references- Brackets and no Brackets

HOMEWORK

Lettering Phrase-ENJOY YOUR STAY– 3 lines

leading equal space between each word.

Draw phrase twice

  1. in no bracket
  2. with braces style

Bring to class next Tuesday.

Class 3: Composition of words

Lettering and design artists.

https://www.instagram.com/kevincantrellstudio/

https://www.instagram.com/jimenezlettering/

https://www.instagram.com/heatherslettering/

Master of Layout

https://www.instagram.com/stefankunz/

Use Boxes from pdf to layout type.

Stefan example of boxes
My example of using 3 style of letters and in each word is in a box
How boxes wok
Student sketch
Student vector homework

Use Boxes from pdf to layout type. DRAW LETTERS USING THE SKELETON METHOD.

HOMEWORK:DRAW 2 differnt compositions for

Lettering Phrase ENJOY THE LITTLE THINGS

mix serif and sans serif styles and USE GRID BOXES

Place home work in my drop box and bring pencil sketch to class.

CLASS 4 : Digitizing Sketches in Illustrator

Lecture

https://www.wellscollins.com/work

https://www.jcdesevre.net/

https://www.instagram.com/danforster/

https://www.instagram.com/p/CT12IFXgx4w/?utm_source=ig_web_copy_link

https://www.instagram.com/p/B_4xycEAeJw/?utm_source=ig_web_copy_link

https://www.instagram.com/p/B98XmdrDDKN/?utm_source=ig_web_copy_link

https://www.instagram.com/p/CbIPN6ggVkb/?utm_source=ig_web_copy_link

https://www.instagram.com/p/CUMxzjVFoX_/?utm_source=ig_web_copy_link

vector ornaments for letters

Take sketch and scan into the adobe illustrator, put it on its own layer.

Build layer with grid and a layer with shapes to make letters. I will do in class demo.

HOMEWORK: Digitize final sketch- ENJOY THE LITTLE THINGS make it into a greeting card in illustrator. Add texture and color, EMBELLISHMENT. 

Make it into a 4 wide x 6 high greeting card. Print out Fold and send to my drop box. 

CLASS 5- Bevel Letters- sketch to vector.

Discuss bevel style lettering and shadow

https://www.instagram.com/nickmisani/

https://nicong.co/blogs/lettering-tutorials/how-to-create-bevel-lettering

https://www.pinterest.com/search/pins/?q=bevel%20letters&rs=typed&term_meta[]=bevel%7Ctyped&term_meta[]=letters%7Ctyped

In class practice one color bevel and 2 color bevel add shadow after.

2nd half of the class-How to make your letters in illustrator bevel and shadow technique- I will do a demo.

Sketch and Vector the word: Halloween (twice) in ONE color and Two-Color Bevel

add shadow to one of them. Also place files in my drop box.

Questions

Class 6: western and circus style letters

Lecture, lets review the differnt types of letter designers.

https://continostudio.com/work

http://www.kyleletendre.com/

http://www.tanamachistudio.com/

https://www.instagram.com/fran6/

Circus lettering is big, bold, and has the perfect look to get your work

noticed. This playful vintage style can look a bit complicated to a

novice letterer, but with the right grid and steps, any artist can get

the hang of it in no time.

Circus style, split serif or tuscan style letters


<object class="wp-block-file__embed" data="https://openlab.citytech.cuny.edu/redznak3505fall2022/files/2022/08/Lettering-Adventures-Volume-3-ebook.pdf" type="application/pdf" style="width:100%;height:600px" aria-label="Embed of Lettering-Adventures-Volume-3-ebook
Lettering-Adventures-Volume-3-ebook
Download

Download the pdf and use step by step instructions to draw this letter

Download the pdf and study the details of this letter- very wide, contrasting strokes, serifs very thick.

Sample for you to use-

Letter the word-FRESH in this style in class.

IN class: Practice drawing Circus lettering workbook and western lettering

 Circus -word- CITRUS

Western- word- DRINK MIX

HOMEWORK- Finish class words. Draw in

Circus- FASHION

Western- CILANTRO

VECTOR BOTH and put all your class/homework in folder.

CLass 7 Script lettering

Lecture

Script Lettering review

Review Script letters Caps and lowercase. The Grid for script letters and how they connect Practice in class a words- 

Show where the contrast is in script letters.

explain how the nib works

Sample of upper case and lowercase letters
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1-BeyondTheOval-FlourishSeminar-copy
Download and practice in class
Download

https://www.instagram.com/p/CAZJOSZpIU9/?utm_source=ig_web_copy_link

Script lettering artists

yinglish https://www.yinglish.net/,

www.doyaldyoung.com

https://www.instagram.com/theflourishclub/

https://www.keithmorris.com.au/lettering-design?fbclid=IwAR0cPjgvkm3SAlbqTP32zcm160aYCQmdGdJNuXP-TfbCuudQ2XpDQmcLIXk

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OLD STYLE script-letters
Use this as a reference for homework
Download
<object class="wp-block-file__embed" data="https://openlab.citytech.cuny.edu/redznak3505fall2022/files/2022/08/Vol-13-Romantic-Script-copy.pdf" type="application/pdf" style="width:100%;height:600px" aria-label="Embed of Romantic-Script-copy
Romantic-Script-copy
Use this as a reference for homework
Download

student example
student example

Draw in class script: Start with Grid and look at both references above (download).

Have a good day.- 1 line or 2 lines

Take a break – 1 line or 2lines

For Homework

Draw script letters title case.

-Pinot Noir- Draw in the romantic style script – above

-Cabernet Sauvignon- 2 lines – OLD STYLE script-letters- above
Hand in skeches for both next class in my drop box and sketch book.

CLASS 8: Script Lettering -Flourishing

Lecture new designers-

https://www.instagram.com/novia_jonatan/

https://www.instagram.com/heatherslettering/

https://thedieline.com/blog/2018/9/11/35-awesome-examples-of-script-typography-on-packaging?

http://pprwrkstudio.com/

Review homework, give feedback.

Lecture: Flourish– examples and handouts.

not many loops
These are all you need to make flourishes with- spiral, loop and S-Curve

Flourishing placements Bottom of the letters

Flourishing placements Bottom of the letters

In class-words— Fashion Show-2 lines- flourish. Use OVAL as structure.

End lecture here- Practice in class the 2 sheets- students use sketch books.

IN class add flourishes to pencil sketches- make them 2 lines oval- then start vector

Homework-Draw Script words and flourish- title case- Try one on a angle. Center align.

Traditional Sea Salt)

Spice Panoma

(2 lines)

put in drop box and hand in 2 sketches. 

CLASS 9 – Vector Script letters

Lecture- new designers

https://www.instagram.com/novia_jonatan/

https://www.instagram.com/heatherslettering/

IN CLASS-Vector Demo in Script letters. Download and review PDF.

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Vector_section-2
Download this to learn about vector points.
Download

FOR HOME WORK VECTOR- Pinot Noir and mock up on wine label/bottle. Send to me vector of Pinot Noir and jpeg of wine label to drop box and hand in print out of vector word.

CLASS 10- Wine bottle mock up

Lets make a wine label with our artwork, if we are ready

Lecture

https://www.wsetglobal.com/knowledge-centre/blog/2017/august/22/so-you-want-to-be-a-wine-label-designer/

https://thedieline.com/blog?categories.title=Beverage+Packaging&filter-keyword=wine+

https://www.behance.net/gallery/25967873/Flourish-Fridays

Lets learn what goes on a wine label

info for a wine label, use this to design with

Does the cork or top of the wine have lettering too? Back?

https://napavalley.wine/articles/how-to-read-a-wine-label–17

Download- wine mock up-

Use this as your mock up

FOR HOME WORK- VectorPinot Noir and mock up on wine label/bottle. Send to me vector of Pinot Noir and jpeg of wine label to drop box and hand in print out of your lettering.

Class 11- Mixing lettering styles

In class we will review your wine labels together.

LECTURE- Mixing lettering styles- Sans serif, serif and script using grids and angles. Adding decorative elements to our letters.

 In class sketch/practice- seeing if we have time?

Will look at some designers

https://www.instagram.com/wellscollins/

https://www.instagram.com/stefankunz/

Student example
student mock up

LECTURE- Mixing lettering styles and decorative elements- Sans serif, serif and script using grids and angles. Will go over New Project: Book cover.How to make decorative elements with adobe illustrator.

HOMEWORK: BOOK COVER

SIZE -PRINTED- 8 inches WIDE x 10 inches HIGH with trimmed bleed, handed to me when you come in class.

 hand letter this title name THE ESSENTIAL COCKTAIL BOOK- in illustrator.

https://www.fgdesigners.com/search?q=book– link for book mock up

I will send drop box link for illustrator file. Will check the file for guides and visual consistency.

Class 12: HandLetter a Poster

Lecture: Introduce Low contrast Script-Show low contrast script and using brush. Vector illustrations to go with letters.

http://bob-ewing.com/

https://www.malikafavre.com/

http://www.tyrsa.fr/

https://jadepurplebrown.com/

HOMEWORK

Poster: Hand-Letter- NEW YORK FASHION WEEK.

Put this info on the poster: Feb 8- Feb 18. Spring studios, NYC. Fonts can be for text-Research images that can be used? Or is it just letters?

Size:10×16 and mounted – if mounting is bad will lower grade.

Hand in to me when you come in to class at 2:30. Drop box link will be sent for

vector file.

 

Class 13: Travel Poster

No lecture- students work on feedback for fashion poster, begin to vector. Try to finish in class. I will go around room and work with you.

In the second half of the class: New Project: Travel Poster 11×17 and Web Banner. We will make a poster and web banner 240 px x 400 px for: Hand letter- Escape to Venice Italy. Copy: The Beautiful Floating City.

Purpose: Get my attention and show me how great Venice is.

travel poster example
example
example travel poster

Homework – Finish vector and design of NEW YORK WEEK FASHION WEEK poster and bring to class PRINTED and place sketches and poster jpeg in my drop box. Present to class.

Class 14: Present Fashion Week poster to class.

Poster presentation first, then I will go around and look at where you are at in the travel poster. Use this class to finish the travel poster and web banner.

Final size- Travel Poster 11×17 and Web Banner 240 px x 400 px

Home work: print out 11×17 poster and web banner and mount both on foam core. Hand in jpegs of both and sketches of both to my drop box.

Class 15: Present to class.

Travel Poster 11×17 and Web Banner 240 px x 400 px

print out 11×17 poster and web banner and mount both on foam core. And place jpegs of both in my drop box link.

End of class.