Citation: Roger Hock” Flashbulb memory”

Text book: Forty studies that changed psychology.

Summary: According to my researches related to flashbulb memory, Many areas of research concerning emotion and recall involve the phenomenon known as flashbulb memories. They call it flashbulb memory in psychology because it is the memory of learning something so shocking or surprising that it creates a strong and seemingly very accurate memory of learning about the event, but not the event itself. For example, I can say the earthquake that held in my country (Haiti) on January 12th, 2010; in that event, many people have died, until today, Haitian people still repeat this earthquake. Sometimes, forgetting an event is necessary because forgetting is a common problem that can have serious consequences. One of today’s best-known memory researches, Elizabeth Lotus, has identified four major reasons why people forget: retrieval failure, interference, failure to store, and motivated forgetting.

Though some memories may be inaccessible to you, they are not entirely gone and could potentially be retrieved, according to new research from the University of California, Irvine. If you have ever forgotten something and thought it to be lost forever, don’t despair, it’s still filed away in your brain.

Reflection: It is difficult to forget some events, such as strong emotions and personal connections, or hearing that a loved one has unexpectedly died would likely lead to a flashbulb, like memory. However, psychologists tend to study public events so they can examine a large number of memories referencing the event.

Quotations:” a memory disorder characterized by the inability to encode and store new information into long term memory”

 “A brief sensory memory for auditory input that lasts only two or three seconds”