As holiday season arrives closer, the spirit of Christmas has not excluded WPC from its plans. Because for a few specific days in November and December, WPC will be doing their annual gift wrapping table event with Barnes and Noble. It is a sweet event in which volunteers sign up to table at Barnes and Nobles with Women’s Press Collective and wrap the presents the customers have bought at the store for free. This event of course accepts donations of any denomination from the people who wish to donate to WPC but it also gives us a chance to explain to people the mission of WPC and spread our networks by word of mouth.
For this event, we needed really eye-popping sign up lists for people to look at and feel compelled to volunteer for gift wrapping or for talking to the customers about WPC. My project was to create a way for the sign up sheets to be very attractive and cute. By working with limited supplies such as colored card stock and markers, I made lists that I felt would put people in the Christmas spirit.
I will admit that the crafts I did were simple and akin to the projects that you would see in elementary school arts and crafts classes, however that did not make it any less fun and it was a bonding experience for us as my designs for the lists had everyone in the office recalling their sweetest and favorite Christmas traditions. Design isn’t always about elaborate and competitive branding and logos, which I feel that we tend to forget when in the process of design. Sometimes, if a design is simple enough to reach the target audience, that’s how you know whether your design was successful or not
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