Faculty Name | Course - Section | Semester

Category: Assignment one

Assignment 1

Beverage Label Reboot

Floriaan, OostEke Brewery, Belgium – Designer: Jonas Devacht, New York

Project Overview:

Congratulations you got your first gig! You have been approached a client to redesign an existing beverage label. You may identify your own client for this project.  You may choose between an illustrated tea, beer or wine label.

NEW DESIGN MUST BE PRIMARILY ILLUSTRATED, NOT TEXT BASED.

Learning Outcomes

Problem solve visually

Apply technical skills

Apply design concepts

Analyze content

Apply critical thinking skills to make creative inferences

Respect and Use Creativity

Instructions

  • Art must be made to fit the Product.  (Wine label art should fit a bottle of wine, tea should fit a tea box, etc. )
  • Final Art is required to be created in Black and White only.  Ink and Pencil may be used.
  • Solution may include text, but must be primarily image based.
  • Students will be required to present the illustration alone, as well as a digital mock up of the illustration with all necessary text included.
  • Work in Progress should be posted for feedback to the OPEN LAB, (categorize as work in progress)

Due Date(s)

Resources

Assignment 1, Part 1

Brainstorming and Research

  • Identify a client who鈥檚 label you would like to redesign.
    • Choose based on an inspiring name, NOT based on your relationship with the product.
  • Research the client as well as any imagery suggested by the beverage, the brand or the name. Search for images as well as articles. Feel free to go with random ideas and whims, and to free associate, Don’t censor yourself!
  • Describe your client in a sentence.
  • Brainstorm in your sketchbooks based on research. Use the Word Web Method we practiced in class.
Word web using Japan, New York, and Central Park as Key Words.
  • Identify at least 4 different concepts for the final illustration and describe them in detail.
  • Write them out in the form of a sentence. Be sure the concepts fit the client.

Mint Magic Tea, Celestial Seasonings, Braldt Brald 1986
  • EXAMPLE:
    • Client Celestial Seasonings, Mint Magic Tea is whimsical, fun, and magical.
    • Examples for MINT MAGIC TEA:
      1. illustration of a wizard, in a garden maze made of mint leaves, in front of a celestial sky
      2. illustration of a fairy bathing in a warm cup of tea
      3. illustration of a friendly gypsy reading tea leaves, in the cup you can see the tea leaves form the words “mint magic” in hand drawn letters.
      4. illustration of a cute baby dragon heating a tea kettle with its firey breath
  • Explore these different concepts through drawing in your sketchbooks. 
  • Create a Pinterest board of inspiration for Assignment One to share with your client next week. Collecting visual imagery related to your concepts as well any reference images.

DUE NEXT WEEK:

  • Post your Brainstorm, Sketches, and a Link to your Pinterest board, along with a description of your Client, and your Concepts to Open lab.
  • Categorize your post Work in Progress.

INKED MIDTERM & PROCESS BOOK EXAMPLES

Project Overview:

By this point you should have completed assignment 1, and now have a exciting new design for a beverage label, and a solidly sketched out illustration, ready to finalize for your client!

Over the next 2 weeks you will complete your illustration. You will use a combination of ink and digital tools to do so.

Instructions

  • Art must be made to fit the Product.  (wrap around can, wine label, tea box, all ok, but must be made to fit.)
  • Final Art is required to be created in Black and White only.  Ink and Pencil may be used.
  • Solution may include text, but must be primarily image based.
  • Students will be required to present the illustration alone, as well as a digital mock up of the illustration with all necessary text included.
  • Work in Progress should be posted for feedback to the OPEN LAB, (categorize as work in progress)
21st Amendment Brewery, wrap-around can art.

Process Presentation

Prepare a 3 minute Presentation (5 minutes total with Q&A) on your story and your working process, guiding us through the project from inception to conclusion.

Submit your Presentation as PDF PROCESS BOOK . (Examples below.)

LEARNING OUTCOMES:

Problem solve visually

Apply technical skills

Apply design concepts

Analyze content

Apply critical thinking skills to make creative inferences

Respect and Use Creativity

Practice public speaking skills

Organize materials

Here are some successful examples of Final Inked Illustrations and their Accompanying Process Books.

Dana Moreno – DanaMoreno_Midterm_Processbook

brandy ortiz – Brandy’s process book

amir tamang – atamang_processbook