Color Theory & Color Management. Children's Book Illustration, Digital Workflows, Creative Writing
Bio
Prof. Goetz is currently the the COMD 4900 Internship Course Coordinator for the Communication Design Department. Prior to joining NYCCT’s faculty, Professor Goetz worked in publishing for over 16 years at various consumer publications. At Scientific American as Digital Imaging Manager and as Quality & Technology manager for U.S. News & World Report, she developed digital ad specifications and worked on improving color fidelity across CMYK and RGB workflows. Professor Goetz is a member of the Advertising Production Club (APC), the American Institute of Graphic Arts (AIGA), and the American Print History Association (APHA). Professor Goetz hopes to share with her students the endless fascination of managing color in multiple color spaces–CMYK, RGB, LAB, etc.– in a world where no two individuals see color the same way.
This site is designed to help you find fieldwork/study situations of approximately eight hours per week at an internship site approved by the Department Internship instructor such as an advertising agency, graphic design firm, corporate design office, publications art department, photography or illustration studio, TV or multimedia production company. Students will be required to keep a learning journal of their internship in the form of a blog using Openlab. A portion of the class will be devoted to presenting and sharing experiences with classmates. Students will learn how to assess their talents, update their resume, and promote themselves and their work through social networks. Students will be required to setup and maintain at least two social media networks such as: Facebook, LinkedIn, Twitter, Instagram, and Pinterest. The instructors for this class are there as mentors if you have not yet found an internship before registering for the course. However, the instructors do not find an internship placement for you. It is your responsibility to find a position that fits your personal career path and help you transition to full time employment upon leaving the halls of CityTech. Ideally, you will use this site to find an internship the semester before taking the COMD 4900 class.
An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture.
Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.
This is a foundation course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction and verbally through copywriting. Project-based assignments, from concept through digital output, challenge students to consider the relationship between the product, its target audience, and marketing objectives. Students learn the importance of conceptual thinking, professional execution, and presentation of their ideas. Students may work in teams on the concept, design, and development process.
An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture.
Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.
Student is assigned to find fieldwork/study situations of approximately eight hours per week at an internship site approved by the Department Internship instructor. Approved Sites include advertising agencies, graphic design firms corporate or non-profit design offices, publications art departments, photography or illustration studios, TV or multimedia production companies. Students will be required to keep a learning journal of their internship in the form of a blog using Openlab. A portion of the class will be devoted to presenting and sharing experiences with classmates. Students will learn how to assess their talents, update their resume, and promote themselves and their work through social networks during class meetings. Students will be required to extend their networking contacts using LinkedIn.
The Open Road is our place to highlight all that’s possible on the OpenLab. Join now to keep up on OpenLab news, events, and updates. Check our weekly In the Spotlight posts for a glimpse into the incredible work being done by City Tech students, faculty, and staff. Follow OpenLab News for announcements and site updates. And see our OpenLab Calendar for office hours, events, and workshops. You can find our workshop schedule and signup for workshops here as well.
The Open Road is also a place for the OpenLab community (meaning you!). We would love your feedback, insight, and comments. Please send along anything on the OpenLab that you love!
We are always available for any questions you might have. Email us anytime at openlab@citytech.cuny.edu!
The Student Government Association is the representative body for students. We are responsible for recommending student activity fee allocations, shaping policies affecting student life, coordinating extracurricular events and chartering new organizations.
Feel free to contact SGA President, Lucas Almonte, with any questions, suggestions or concerns. He can be reached at SGAPresident@CityTech.Cuny.Edu
If you wish to start a club on campus contact SGA Vice President, Sylwester Dombroski, at SGAVP@CityTech.Cuny.Edu
