COMD2300 Communication Design 1 SP24

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COMD2300 Communication Design 1 SP24
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Communication Design
Course Code
Semester / Year
Spring 2024
Course Description

This is a foundation course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction and verbally through copywriting. Project-based assignments, from concept through digital output, challenge students to consider the relationship between the product, its target audience, and marketing objectives. Students learn the importance of conceptual thinking, professional execution, and presentation of their ideas. Students may work in teams on the concept, design, and development process.


This course was created by: Jason Falk

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