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This basic de­sign and color the­ory course ex­plores graphic com­mu­ni­ca­tion through the un­der­stand­ing of the el­e­ments and prin­ci­ples of de­sign, as well as the de­sign process, in­clud­ing idea de­vel­op­ment through final ex­e­cu­tion. Stu­dents de­velop basic skills in two-di­men­sional de­sign, color and con­tent cre­ation while em­ploy­ing the de­sign process of re­search, sketch­ing and ex­per­i­men­ta­tion. Com­mu­ni­ca­tion de­sign­ers use the con­cepts ex­plored in this course in dis­ci­plines such as ad­ver­tis­ing, graphic de­sign, web de­sign, il­lus­tra­tion, broad­cast de­sign, pho­tog­ra­phy, and game de­sign.

This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in two-dimensional design, color and content creation while employing the design process of research, sketching and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.

A re­quired course for all Ad­ver­tis­ing De­sign and Graphic Arts stu­dents. Top­ics in­clude cre­ative user in­ter­face de­sign and best work­flow prac­tice. Stu­dents will de­sign a web­site using an XHTML tem­plate, and will de­velop de­sign, ty­pog­ra­phy and web pro­gram­ming skills. XHTML and CSS will be taught.

A required course for all Advertising Design and Graphic Arts students. Topics include creative user interface design and best workflow practice. Students will design a website using an XHTML template, and will develop design, typography and web programming skills. XHTML and CSS will be taught.

Stu­dents will learn con­cepts and ap­plied the­o­ries of dig­i­tal media and the two fun­da­men­tal graphic forms: raster and vec­tor dig­i­tal im­ages and will de­fine and de­scribe sim­i­lar and con­trast­ing fac­tors in each kind of image. The com­par­i­son will also rec­om­mend the best prac­tice, spec­i­fi­ca­tion or stan­dard for using a spe­cific form in a spe­cific ap­pli­ca­tion. Basic dig­i­tal imag­ing ter­mi­nol­ogy, and tech­niques in­clud­ing size, res­o­lu­tion, color space and file el­e­ments, mea­sure­ments and file for­mats. Stu­dents are in­tro­duced to dig­i­tal imag­ing con­cepts through soft­ware such as Adobe Pho­to­shop and Il­lus­tra­tor on the Mac­in­tosh op­er­at­ing sys­tem. Scan­ning and dig­i­tal pho­tog­ra­phy are in­te­grated into les­son plans.

Students will learn concepts and applied theories of digital media and the two fundamental graphic forms: raster and vector digital images and will define and describe similar and contrasting factors in each kind of image. The comparison will also recommend the best practice, specification or standard for using a specific form in a specific application. Basic digital imaging terminology, and techniques including size, resolution, color space and file elements, measurements and file formats. Students are introduced to digital imaging concepts through software such as Adobe Photoshop and Illustrator on the Macintosh operating system. Scanning and digital photography are integrated into lesson plans.

In this course stu­dents will learn how to ef­fec­tively di­rect traf­fic to a web­site. Top­ics will in­clude im­ple­ment­ing Web An­a­lyt­ics, Search En­gine Op­ti­miza­tion, and Search En­gine Mar­ket­ing. They will an­a­lyze data and as­sess re­ports on traf­fic to web sites; learn to write con­tent to rank for key search terms, and to choose ap­pro­pri­ately, and im­ple­ment the best strate­gies that help to drive traf­fic to web sites.

In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

Foun­da­tion course in ty­pog­ra­phy with em­pha­sis on using type for a mul­ti­ple of in­dus­try re­lated ap­pli­ca­tions rang­ing from print to in­ter­ac­tive. Stu­dents will be in­tro­duced to prin­ci­ples of type de­sign and ter­mi­nol­ogy in­clud­ing: vari­a­tions of type struc­ture, anatomy, font usage, grid, lead­ing, kern­ing, track­ing and align­ment. Stu­dents will learn in­dus­try stan­dard soft­ware such as In­De­sign on the Mac­in­tosh op­er­at­ing sys­tem.

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.