HW#3 John Maeda – “Emotion”

What do you think of Maeda’s observations on simplicity and emotion?

John Maeda says that from a rational perspective, ‘simplicity’ makes good economic sense – because it is easier & cheaper to produce. However, it also looks cheap. People expect emotions from product’s design. The author mentioned that in professional field, people tend to think it looks unprofessional when they show their emotions to others. I think that is why, ironically, people feel more lonely and look for more warm emotions in their everyday life.

Is there an object or design that you are attached to?

I agreed with his saying : ‘the best art makes your head spin with questions. Perhaps this is the fundamental distinction between pure art and pure design. While great art makes you wonder, great design makes things clear.’ I believe that good design is simple enough to figure out how it works, but added human emotion that has care, attention, and meaningful feeling.

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