Paula Scher: Do What You’ve Never Done Before

After watching “Paula Scher: Do What You’ve Never Done Before”,she explains that when it comes to design sometimes things get made accidental.Paula didn’t want to take the high line project because she thought it would be a waste of time and money but she wanted the watch world job so she figured if she did a high line she would get it so that was her motivation.The Highline logo was so simple using the letter H and adding an extra horizontal line to make it look like a railroad line, the logo definitely got straight to the point about who and what the company is about.It’s crazy how Paula Scher didn’t feel the Highline project would be successful but it ended up becoming an iconic tourist attraction.

When it came to the MOMA museum she mentioned that they didn’t have a brand guideline to follow so designs were all over the place because the MoMa design team was separated by departments that don’t communicate with each other. Paula came up with a way to break down the departments and who was in control of what design and who had the final say so.A company needs to have a good base structure like a team that understands each other in order for a company to be successful.

As Paula said “Sometimes ignore the brief and just go do it when you’re not getting paid”.she did that whem it came time design for north side.Her design concept  for the northside in Pittsburgh Pennsylvania was to take the bridge and turn it  into an art piece that can  house art shows. Her idea was brilliant because not only did it turn a dule area into an interesting place it also brought the towns together.

The Metropolitan High School building was wrapped in typography based on her map paintings, it was very colorful.It was funny when it came time for MoMa to proofread the foriegn languages because all of a sudden turned into art work and didn’t need to be proofread they knew it was gonna be a lot of work; I wonder why the first couldn’t be considered art too. Can a piece done in a country’s spoken language can be considered art if they don’t proofread it first?.“Design has a purpose and art has no purpose” in her definition; with this quote would the answer to the question be yes?.

When it comes to designing one’s inner voice will try to stop the process  but one should always push through  because design may not be successful  in the beginning but later may end up turning into something wonderful.William F. O’Brien said “Better To Try And Fail Than Never To Try At All”, People rarely get second chances in life so grab every opportunity because every experience is growth.