According to the article, The Age of the Anti-Logo: Why Museums Are Shedding Their Identities, I agree with the statement, “developing a museum brand is a complicated chore.” I agree with this because a museum consists of a lot of artwork and the logo will have to one way or another connect to each and every one of them, in my opinion. It’s better if a logo such as the Whitney museums, can change depending in what context it is found, without changing the overall aspect of it. One way logos are successful are if they can be used in different shapes and sizes but keeping its identity such as the MIT Media Lab, which includes the same colors, but pointing in different directions. Another great point the article states is, as the institution evolves, the logo should go along with it.
Print this pageABOUT THIS COURSE
Students explore the role of professional designer as they are challenged to create an appropriate, unified, multi-part presentation showcasing multiple applications and the design thinking behind an identity program.
Thursday, 2:30 – 5:50 PM
on Zoom
4 class hours, 3 credits
Class web site: sites.google.com/view/comd3501fall
Prof. Eva Machauf emachauf@citytech.cuny.edu( Please put “comd3501’
in the subject line)
Recent Comments
- Eva Machauf on Snug Harbor Final Ads
- Eva Machauf on MOG final ad campaign
- Eva Machauf on Dia Beacon Ad Campaign
- Matthew Rivera on Paula Scher_Do What You’ve Never Done Before
- Matthew Rivera on Paul Rand
I do agree with the last sentence of your response in regards to that whenever an institution evolves so should the logo. You wouldn’t want a logo that is completely outdated and something that doesn’t represent you to be the face of your company