The makeup industry has always been under fire for not being inclusive of multiple skin tone colors in their products such as foundation, and especially now more aspects such as gender identity is growing in the makeup community. This advertisement Is for the makeup brand Milk. This brand is inclusive of all people and in this particular advertisement we can see how there are people of different genders, but also ethnicities.
Dior released a advertising campaign for one of their men’s colognes called Sauvage. The commercial they released portrayed a Native American in classic regalia dancing, a girl wearing a wolf skin, and “We are the land”appears on the screen. This commercial caused a controversy for the brand because of how Native American culture was being portrayed. The name of the cologne is also offensive. Sauavge is a word that was used as justification for the genocide and violence against Native Americans. After the backlash Dior pulled the commercial and instead decided to only use print images of Johnny Depp who was the face of the cologne.
This advertisement by Gillette is inclusive in both race and gender. The commercial shows a trans gender person being taught how to shave by their father. This commercial was not only simple but also touches on an important topic, especially for a brand that’s target audience would appear to be cis gender men. Here we get to see how that is not the case and a representation of not just a different kind of man but also a African american person.
