February 25

I was kinda confused why the article about typography is related to art.
Then I realized that they didn’t distinguish themselves yet from an artist. They tried to create art that would communicate with everyone. “…analysis of the creative process” . “Only an apparent unity can be achieved if many helpers carry out the designs of a single person”.  Even emotions in an artwork should be logically selected.
The logical approach to typography made  huge impact. Approach that typography is not self expression made reading experience better.
Also very important the study of combining a photo with type for the best way to communicate with viewer.

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