*Assignment for March 3*

While our readings for next are similar to those of the past couple of weeks, the written portion will be the first of the two longer responses to be completed during the semester.

The readings are as follows:

Beatrice Warde, The Crystal Goblet, or Why Printing Should be Invisible (1930): Warde_CrystalGoblet

A selection from György Kepes’ Language of Vision: Painting, Photography, Advertising-Design: Kepes_Language_of_Vision_exc

Requirements for the written portion are included below. Note that you do not need to address this week’s texts in the paper if they are not directly relevant to your topic, but you must be prepared to discuss them in class on the 3rd.

First Paper
Select a design or design object created after 1969 in which the influence of the theories considered thus far can be seen. Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made. Considering these factors, examine the ways in which the creator was responding, directly or indirectly, to theories related to linguistics or semiology, avant-garde art movements or Gestalt psychology (ie. any of the ideas that we’ve covered). Discuss the manner in which the design you’ve chosen embodies these theories. Provide direct references to relevant passages from our readings. Locate additional writings using library resources to substantiate your comparisons.

Your goal is ultimately to provide a critical examination, not an account of historical details.

This response will be a 750-1000 word typewritten paper, double-spaced in 12 pt. Times New Roman, printed and submitted at the start of class on the 3rd. Include images of the work under consideration and any other relevant illustrations. Cite all materials researched for historical context, any related writings, and image sources. All sources, references and quotations should be cited in MLA format.


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