Month: November 2020 (Page 6 of 7)

Source: https://www.pinterest.com/pin/195836283772655252/

Source: https://www.adsoftheworld.com/media/print/tampax_best_wishes

Source: http://www.creativeadawards.com/indian-elephant/

“Sexism Sells? 10 Sexist Marketing Campaigns That Were Actually Real.” Phrasee, 3 Feb. 2020, phrasee.co/sexism-sells-10-sexist-marketing-campaigns-that-were-actually-real/.

This ad is targeted towards women. The caption says “You can do it. We can help.” It is saying that diet Pepsi can help women lose weight. I think this is wrong and misleading.

“Dr. Pepper Ten Commercial – Not for Women.” Clean Cut Media, 21 Nov. 2011, www.cleancutmedia.com/advertising/dr-pepper-ten-commercial-not-for-women.

This ad is targeted towards men.  The caption says “All 23 flavors. Just 10 manly calories.” I think this is very sexist since Dr. Pepper is a drink for everyone.

“Coke’s ‘Share a Coke’ Campaign: An Integrated Marketing Success.” Incitrio, 23 Dec. 2014, incitrio.com/cokes-share-a-coke-campaign-an-integrated-marketing-success/.

This ad is targeted towards everyone. The caption says “Share a Coke with.” This ad shows that no matter your race, ethnicity  or gender you can have a Coke.

The idea was to promote their supplements to users who wanted the perfect beach body for summer. However, the ad quickly received plenty of backlash via social media. The problem with this ad campaign was the fact that it promoted “body shaming”. Many feminist groups noted that the wording of the ad insinuates that the body in the picture is the only “acceptable” beach body. This means that any other body type not like the one in the picture is “unready”.

The advert showed a black woman removing her top to reveal a white woman underneath after using Dove’s body lotion. The controversy caused by the advert is as clear as day. Not only is the advert racist, but it’s also insulting to viewers. The campaign was instantly removed from Facebook while the owners of the brand released a statement apologizing for the advert. The scary thing about this advert is that it must have been approved at some point during the marketing process, which makes it worrying that nobody thought it would cause offense.

The ad was plastered on billboards all over America with the tagline “Believe in something. Even if it means sacrificing everything”. The line is a nod to Kaepernick’s previous actions of not standing for the national anthem in protest over the treatment of ethnic minorities. After Kaepernick refused to stand for the national anthem, many viewers became angry at him and viewed him as anti-American. The fact that Nike was using him in their ads made many people believe Nike was also anti-American. This sparked a lot of controversies online with many social media users posting pictures of themselves destroying Nike products, along with the hashtag #JustBurnIt.

Ecovia “Stop the Violence” ad from 2012 was designed to raise awareness. It depicts the image of a woman, to her right appears to be a male’s forearm. The cars are crashing and the image portrays the male striking the woman’s chin.

“Stop the Violence, Drive Safe”, I really like this ad because it refers not only to driving safe, but to raise awareness to violence.

In 2013, Saudi Arabia launched a campaign against domestic violence. In a country where women are less valued than men, this advertising draws a lot of attention.

This advertising campaign made me realize our reality, social media has changed us in a way that we think that sharing a picture of a person in need will help them, when the truth is we are not doing anything to actually help them.

Coca-Cola always seek to embrace the diversity that it molds each and every one of their advertising campaign. I choose to focus on the ad campaign “Share A Coke”. They add “ Share a Coke…” and a person’s name is added on the label of the coke. This targets people of all backgrounds, people from around the world engaged with the coca-cola ad posting images and tagging people they know or seen with the name.

Advertising Week ‘Great Minds Think Unalike’ Campaign promotes the mission of the annual week-long New York conference. The visual representation of a hand is used to tell a story. This simple picture holds a thousand words, it tells who each and every one of these persons are. The use of diverse skin color tells us that it’s targeting all races and all ethnic backgrounds.

This is an advertising campaign that L’Oreal made to target the business world. They took a problem/idea that has constantly impact business and they used that as a way to give advice to present and future business to come. One may think that it’s targeting specifically males but it’s targeting the owners, managers, and all those in the business. They integrated their products to visually represent the statistics and demographics of the impact