Ecovia “Stop the Violence” ad from 2012 was designed to raise awareness. It depicts the image of a woman, to her right appears to be a male’s forearm. The cars are crashing and the image portrays the male striking the woman’s chin.
“Stop the Violence, Drive Safe”, I really like this ad because it refers not only to driving safe, but to raise awareness to violence.
In 2013, Saudi Arabia launched a campaign against domestic violence. In a country where women are less valued than men, this advertising draws a lot of attention.
This advertising campaign made me realize our reality, social media has changed us in a way that we think that sharing a picture of a person in need will help them, when the truth is we are not doing anything to actually help them.
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