COMD3504 - Section HE05 - Fall 2021

Month: October 2021 (Page 2 of 2)

Assignment 6 for October 19

Our next reading assignment includes 3 texts from designers who employed systematic approaches to their work. They are as follows:

Jan Tschichold, The New Typography (1928): 

Karl Gerstner, Designing Programmes (1964): 

Josef Müller-Brockmann, Grid and Design Philosophy (1981):  

The prompt for this week is an overly simple one: According to Jan Tschichold, Karl Gerstner, and Josef Müller-Brockmann, How should one design?

For this one you can answer with 3-4 paragraphs, as usual, or you can create a visual response, incorporating text with design elements. If you choose the visual response, use the visual-linguistic ideas discussed in class and the systematic approach outlined in these texts to create your design, then upload a jpeg or pdf file.

Assignment 4 Michael Desmangles

This section of this assignment talks about the importance of distinguishing the tool of design to the designer the bauhuus . The first article focuses on typography while the second article focuses on typography and photography, and finally the last article was more complicated and it focuses on the process of The Bauhuus. The Bauhuss is to explore the creative aspects to designs and help students develop there skills. Introducing ways to sole unique problems with architecture and design.

Typophoto deals with the idea of creating a piece that combines typography and photography into a uniform use of communication and it was stated by Lazlo that “Typophoto is the visually most exact rendering of communication.” It is used to send an exact message with an exact purpose in mind. Typography in it’s media is used in service of the viewer. The goal for most designers is to find away to use typography in whatever to convey a message. It was explained that talks of a uniform easy to understand message was the goal in most forms of typographic designs. To exceed all language barriers to convey the message to anyone who has seen it.

Alex S- Assignment 4

In the past, the arts were only for the rich and primarily meant for art galleries. These designers wanted to bring design and art to everyday life, in order to improve the lives of the general public.

Typography and photography are meant to work hand in hand in order to improve communication. Lithography was a new invention at this time, which allowed typography to be manipulated outside of the linear format of the past. Typography was now able to literally be part of the images in texts. Language helps articulate the world we see and experience around us. When using Typography and photography together we are using language to communicate the images, it gives the designer two ways of articulating their creativity.

The artist should embrace future artforms while simultaneously learning about past artforms to be well-rounded designers. Similar to the method of Bauhaus teachings, art students should learn from craftsmen to be able to experiment more with design and advance design altogether.

*Assignment 5 for October 12*

This week’s reading assignment includes two texts on form and perception in design. The written portion will be the first of the two longer responses to be completed during the semester.

The readings are as follows:

Beatrice Warde, The Crystal Goblet, or Why Printing Should be Invisible (1930): 

A selection from György Kepes’ Language of Vision: Painting, Photography, Advertising-Design (1944):

Requirements for the written assignment are as follows:

First Paper
Select a design or design object created after 1971 in which the influence of the theories considered thus far can be seen. Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made. Considering these factors, examine the ways in which the creator was responding, directly or indirectly, to theories related to linguistics or semiology, avant-garde art movements or the psychological perception of forms (ie. any of the ideas that we’ve covered). Discuss the manner in which the design you’ve chosen embodies these theories. Provide direct references to relevant passages from our readings. Locate additional writings using library resources to substantiate your comparisons.

Your goal is to provide a critical examination, not an account of historical details.

This response will be submitted as a 750-1000 word typewritten paper, double-spaced in 12 pt. Times New Roman, with a bibliography. Include images of the work under consideration and any other relevant illustrations. Cite all materials researched for historical context, any related writings, and image sources. All sources, references and quotations should be cited in MLA format. You must upload your paper as a PDF, attached to a new OpenLab Post.

Note: You do not need to address this week’s texts in the paper if they are not directly relevant to your topic, but you must be prepared to discuss them in class on the 12th.

If you’d like some inspiration try the following links:

Cooper Hewitt Design’s Museum’s Blog …you can also just browse their collection.

AIGA Eye on Design

Filter by Graphic Design or Design in MoMA Collection

or browse the MoMA Design Store

Exhibitions and the Collection at Museum of Art and Design

Designboom for a wide variety of design

Design Observer also features conversations and articles

or Print Magazine

Assignment 4

The Bauhuss is to investigate the innovative perspectives to plans and assist understudies with creating there abilities. Acquainting ways with sole extraordinary issues with engineering and plan. Typophoto, which is the visually most exact rendering of communication manages making a piece that consolidates typography and photography into a uniform utilization of correspondence and it was expressed by Lazlo that Typophoto is the outwardly most definite delivering of correspondence. This is expressed when he stated,”Typophoto is the visually most exact rendering of communication.”  It is utilized to send a careful message considering an accurate reason. Typography in it’s media is utilized in help of the watcher. The objective for most fashioners is to see as away to utilize typography in anything that to pass on a message. It was clarified that discussions of a uniform straightforward message was the objective in many types of typographic plans. To surpass all language boundaries to pass on the message to any individual who has seen it. Personally I believe, typography and photography play a part in the creation of new art, simply because art tends to copy life. As different both typography and photography evolve art in a traditional sense will evolve with them. For myself as a photographer most of my inspiration comes from comic books, and while it is the opposite of what I said earlier, who says it can’t go the other way around for someone else.  I believe the media should serve as a way to inspire others to create art. Language and communication plays a role in art and design as it gives you a guide for what’s acceptable for your community/Society. Artist should approach the creation of future art forms with wonder, that how I personally approach forms of art that’s new to me. 

Assignment 4 Ronald Rodriguez

According to these authors, what was missing from past art and education was the past form of art and education which is the “Academy”, actual practice and adeptness and understanding building himself up from the ground up. I reckon he means that technology does most of the work instead of being in the classroom learning the fundamentals. Furthermore, he mentions that is better that they are not isolated as modern designer and that are here to serve the complaints of society. Refining their skills working together craftsman and artist to better be a service to society.

The roles that typography and photography play in shaping a new art is the merger of both called typophoto. A combination of typography and photography. When we merge image and text in our layouts, we reference typophoto. You would see this primarily in illustrated papers or posters. In addition, to the role that language in art is how the letters are being used, written and formed. As letters can be used a form to evoke emotions. Furthermore, when pair up with an image it can send a message a form of communication, as a form of call to action.

Artists should approach the creation of future art forms by using Typography as a form of expression and finding different ways such as typophoto to push art further. Lastly, I believe Bauhaus ideas are already relevant in the 21st century as Bauhaus try to connect the bridge between craftsmanship and artist. Furthermore, he supported and embraced technology and believes in minimalism by using lines, shapes and composition for his work.

Newer posts »