The authors wanted to use design as a means of communicating their political beliefs to the masses. Both Lissitzky and Rochenko favored the Soviet Union, and Marinetti favored the fundamentalists. Each of the three accepted that mechanical progress could help convey the message, whether on the Internet or in the media. These creators acknowledge that they had to influence society through plans and new types of communications. Marinetti had to adopt an idea to make his extreme fundamentalist ideas more satisfying. Marinetti acknowledged that war was essential to the progress of society and felt it as a kind of purification of the earth, which made it dangerous.