In the past, the arts were only for the rich and primarily meant for art galleries. These designers wanted to bring design and art to everyday life, in order to improve the lives of the general public.

Typography and photography are meant to work hand in hand in order to improve communication. Lithography was a new invention at this time, which allowed typography to be manipulated outside of the linear format of the past. Typography was now able to literally be part of the images in texts. Language helps articulate the world we see and experience around us. When using Typography and photography together we are using language to communicate the images, it gives the designer two ways of articulating their creativity.

The artist should embrace future artforms while simultaneously learning about past artforms to be well-rounded designers. Similar to the method of Bauhaus teachings, art students should learn from craftsmen to be able to experiment more with design and advance design altogether.