Our next reading is from a 1981 essay by the cultural theorist, Stuart Hall. In this article, entitled The Whites of Their Eyes, Hall examines the ways in which mass media have portrayed racist ideologies. Here is a PDF:

Your post for this reading will be a little different. Instead of writing 3-4 paragraphs, please identify and document 3-4 advertisements in recent magazines, web pages, posters, billboards, etc. where race, ethnicity, gender or cultural identity play a role in shaping a brand’s message.

Note that identity and race can be used in a seemingly positive, embracing way, or in a cynical, negative manner; or it may be difficult to tell. The most interesting ads are probably the most subtle.

Post ads that you encounter this week, after completing the reading. We’ve all seen some of the widely publicized missteps from companies such as H&M, Dove, Sony, etc. …These are all very obvious. They really don’t require critical examination and we really don’t need to see them again.

Post phone pics, scans or screenshots of your selected ads with short captions describing the image and the source from which the image was found.