The prompt for this week is an overly simple one: According to Jan Tschichold, Karl Gerstner, and Josef Müller-Brockmann, How should one design?

According to Josef Müller-Brockmann, Jan Tschichold, and Karl Gerstner they believe in the “scientific way” of design. Now by scientific way they mean by doing things with a purpose and creating grids and outlines for better structure. I believe they saw graphic design, which is by their definition problem solving solutions for the better of society, much how a scientist would look at solving a problem going by identifying the problem, looking for solutions(hypothesis) and implement those solution and try it serval times for consistence’s. They should that graphic design can be seen in a scientific or in mathematical sense.

Josef Müller-Brockmann is known for dividing and ordering graphic design into the grid of Swiss Typography. He saw the grid as a timeless method of communication. As he would say “working within the grid system means submitting to laws of universal validity.” What this illustrates is working in a grid would back up your work or the message you’re trying to get the viewer to see. He also believed in objective work instead of work from straight emotions.

Karl Gerstner and Jan Tschichold were also people that try pushing structure and really saw the value of technology as well. Karl Gerstner created the “the morphological box of the typogram.” What it is a is box divided into grids and it could be used to generate solutions typographic logo designs. Such as the letters varying from degrees of darkness to the direction of the type, the way is read and can show a sense of emotions. Furthermore, Jan Tschichold was known for the New Typography movement. With rise of the printing technologies, it gave artist more freedom when it came to type. From not using the same sans serif typeface to the way the type was placed and the direction. He defined the rejection of the classical rules of typography symmetry. Focused on size, weight, arrangements of lines , color and the photography.