The iconic I <3 NY logo is all over Manhattan and tourist always seem to flock towards these designs on merchandise to bring back to their friends and family from New York. “Glaser compared it to a declaration of love carved into a tree trunk. It has become one of the world’s most recognized and frequently imitated logos—a template for declarations of love for multitudes of people, places, and things” (MOMA Gallery Label 2021).

Milton Glaser I ♥ NY concept sketch 1976