I along with my supervisor and another intern had to come up with a logo for  two buildings that Mdrn is marketing for. These buildings would be located in the South Bronx of the “Piano District” as some are calling it. We didn’t have much to go on when creating the logos however.

The name of the buildings is suppose to be called “Crescendo”. We basically went with the definition of the word. It means to an increase in the loudness of music. I have a love hate relationship with logo creations. I only hate it sometimes because I eventually run out of ideas. I persevered and ended up creating about two dozen logos.

We came together later in the week and looked at each others logos. We mentioned what we liked and what we could change. We then picked a couple and tweaked the typeface added color to further enhance our logos.