Author Archives: Annisa B

Mount Gay Rum Distillery Tour

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For the experiential learning analysis, I visited Mount Gay Rum Distillery in Barbados, West Indies.

MGR maintains an active social media presence and encourages visitors to document their visits using their signature hashtags.

As stated on their official website, Mount Gay rum originated in the Caribbean island of Barbados in 1703 (mountgayrum). Plantation owners in the 1700s were known for creating a fiery spirit (an early distillation of what we now know as rum), Kill Devil, that was not easy to swallow. Their process of distillation had not yet been perfected. It was the contribution of John Gay, a service man and friend of distillery owner John Sober, that perfected the rum, making it a major source of income for their economy.

The tour I attended was led by a young native named Rahmal. He was so passionate about everything discussed, making it clear that his position in the company was more than just a job, but his life! He was very informed about everything related to Mount Gay’s products and its creation process. He shared fun facts, answered all questions in depth, and shared with the group that he has been studying beverages for years now.

This is the first sign tour goers see upon entry of the Mount Gay Rum distillery. Also, photographed is the rum punch given to tour goers.

Rahmal taught the group the art of serving each variant of rum, the importance of not mixing with sodas, and the need to serve rum at warm temperatures are it was created in hotter temperatures than other spirits. He shared rum infused baking recipes with the group, his favorite being rum pancakes.

The tour began in a room filled with large, mounted photos and descriptions explaining the history of rum on the Island. The photos and descriptions were hung clockwise in chronological order starting with the initial creation of rum, the introduction of John’s Gay’s contributions to perfecting distillation, and ending with the rum we know and love today.

Upon entry, guests were given small cups of rum punch to indulge in while we listened to the Mount Gay backstory that was dictated by our tour guide. The second portion of the tour took place in a mini theater where guests were invited to watch a 7-minute film about the distillation of the rum. The tour then went on to a rum tasting and pairing with 4 out of their 5 rums. Their 5th rum, 1703 Master Select, was not included in the tasting as it is the most sophisticated of the line and highest priced. The tour then ended with a full Barbadian buffet dinner accompanied by all of the rums tasted earlier.

The earliest version of the still used at this site. They now use a much larger version.

Mount Gay has made it a point to keep the actual distillation of the spirit out of the public’s eye. According to their tour guides and brand ambassadors, it is a federal crime to enter the actual facility in which the distillation takes place. As fate would have it, there was a company wide meeting and production was suspended the day that I attended the tour. This resulted in Rahmal taking our small group into the actual distillery to have a glance at what their pot stills look like.

The distillery itself was much smaller than I expected. But to my surprise, this wasn’t the only distillation site in Barbados. This is the one that produces and bottles the rum sold at this site/tourist attraction. Considering the site itself is quite small, this made sense.

Revisiting the second portion of the tour, the video was informative but not in depth enough for people who study the making of spirits. I was later granted a one on one interview with a brand ambassador on a different day by complete luck- we just so happened to be on the same cruise later that week.

This is the information I later learned form Mount Gay Rum’s brand ambassador, Dario Prescod- all of which is done at a remote location at the northern most tip of the island, in the town of Saint Lucy’s, 16 miles away.

Here is a wall decal, explaining the coral filtered water used in the creation of Barbadian rum.

The fermentation itself was explained to be a molasses from hand cut sugar cane, coral filtered water found deep beneath the surface, and an exclusive proprietary strain of yeast mixture. According to National Geographic, Barbados has a long history of having an abundance of sugarcane which has contributed to a prosperous economy (nationalgeographic). This sugarcane led to the introduction of black gold, better known as molasses. Barbados is a country full of rich soil and vegetation, beneath which are natural layers of coral. The coral beneath the land’s surface serve as a natural filter for the water used throughout the island. This water is then filtered three more times to ensure absolute purity. Additionally, there are two fermentation processes that ensure Mount Gay rum has a unique taste. They exercise controlled and open air fermentation.

Closed fermentation is integral to perfecting Mount Gay’s signature formula. It consists of a two-stage process that is performed by experts who dump selected yeast into a prefermenter container. After, experts move the fully grown yeast in to a new container for fermentation. This way, the wash or liquid product of fermentation can be closely observed (stillspirits). The product is ready for distillation at 7-10% ABV, takes anywhere from 36-48 hours to be distilled in column (continuous) stills, producing single distillates.

Wall of tools and barrels used during the fermentation, collection, and storage processes.

The open-air formula differs in that it is done outdoors, atop a grassy hill in 5 wooden vats. What makes this method unique is that the fermentation and yeast growth is controlled solely by the environment, which cannot be duplicated anywhere else as Barbados’ environment is exclusive to them. The open-air product is ready for distillation at 6-8% ABV, takes anywhere from 36-72 hours to be distilled in pot stills, producing double distillates (esquire).

Essentially, the stills separate the alcohol from water in a fermented liquid. The introduction of a heating element boils the liquid and causes vapors containing alcohol to rise into the boiling chamber. It is then moved into a condenser where the vapor is returned to its liquid state, and deposited into a collector.

Rum was originally transported in these glass bottles. During that time it was discovered that rum tastes better once aged; prompting the introduction of barrel aging.

The blending of both products results in a rum that is deep, smooth, aromatic, and full bodied with scent profiles of banana, mocha, vanilla, almond, and lots of citrus. Additionally, the use of both distillation techniques results in less congeners and sulfurs that come about during the process.

Following all of this, the finished products are aged in toasted white oak barrels that are created both in America and in Barbados. Master blender, Allen smith has been with Mount Gay for over 30 years and is the sole say so on whether a barrel is ready for bottled. It was explained that it takes a trained nose to tell if the rum has been matured fully. This can range anywhere between six months and 3 years depending on the climate and the type of still the rum was created in. Pot still often needs longer to mature before being released to the drinking public.

Rahmal and I behind the bar during the tasting.

According to both Rahmal and Dario, there are two Scottish and two Spanish pot stills that are managed by the same operator for more than thirty years. After one full day, each still produces enough rum to fill 45 oak barrels.

Learning all of this following the tour only helped to connect the dots I may have missed the day of the tour and tasting. Overall, the tour itself was a lovely experience. I highly recommend it to anyone vacationing there regardless of having an interest in beverages or not. The staff there are extremely friendly and knowledgeable of their products. Thanks to Rahmal and Dario, I learned and understand the process of distillation.

Friends and I posing with head mixologist at Mount Gay, Steven.

 

References:

Mount Gay Rum. (n.d.). Retrieved May 25, 2017, from                                                             http://www.mountgayrum.com/#/section/heritage

Still, S. (n.d.). Making a Wash. Retrieved May 25, 2017, from                                                   https://stillspirits.com/pages/how-to-make-a-wash

Society, National Geographic. “Barbados Facts, Barbados Flag.” National Geographic.          National Geographic Atlas of the World, Eighth Edition, n.d. Web. 25 May 2017.

Wondrich, D. (2015, February 13). The Two Best Ways to Get Drunk This Weekend.                 Retrieved May 25, 2017, from http://www.esquire.com/food-drink/drinks/a8498/pot-           stills-vs-column-stills-1010/

(David explains the difference between the pot and the continuous still, as well as               which spirit each machine is used to produce.)

Annisa Benasseur – Heights Chateau

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I visited Heights Chateau on Atlantic Avenue.

 

Firstly, the shop itself is quaint. Upon entry, it does seem a bit overwhelming, but as you peruse the aisles, you’ll quickly realize there is an order in which these many bottles are arranged. The first thing you run into when you enter the doors is the checkout counter. I thought to myself “it would probably be impossible to steal from here” but I later found out that isn’t the case. The manager of 20 plus years whom I spoke with (whose name I forgot the moment I left) mentioned that, the store experiences shrinkage on spirits- specifically Grey Goose and Hennessy.

The first thing you see when you enter.

A view of the entire store.

The checkout counter was a bit dusty and cluttered by display cases of wines and some paper goods. I was told that the store doesn’t carry too many supplemental supplies to be paired with a bottle of wine simply because of lack of storage and wasting capital. Staff members have extensive wine knowledge and are able to solicit pairing suggestions to clients. There was,n however, a wicker basket full of wine openers on the checkout counter.

 

This was very interesting to see that this alternative is offered

The manager and I walked through the aisles with him pointing out to me the wines are separated by region and variety (red, white, rose). The organization of the store made sense, however, the signage was outdated and unappealing. The idea behind the paper signs are functional and great for reeling customers in and allowing them to locate wine by region of their choice. The signage is due for replacement as it is flimsy and faded. There were also paper flyers announcing the dates and times in which their distributors would be conducting tastings.

 

Some of the sparkling wines were refrigerated.

The boxed wines weren’t on the same wall units as the bottled. They were in their own smaller section near the spirits.

Heights Chateau doesn’t always offer discounts, but this is an example of what the savings would be.

While in the aisles, the manager was sure to tell me one thing I would not find is the supply of Romanee Conti (a red wine hailing from Burgundy). This wine is priced at $3000 per bottle and is kept downstairs in the basement for security purposes. Customers did have access to wines from countries including USA, France, Austria, Israel, Spain, South Africa, New Zealand, Australia and more. Customers are able to find Kosher, boxed, sparkling wine, and more.

Heights Chateau has more female patrons than male. According to the shop keepers, women mostly purchase Rose and White.

Nice to put a face to the name after learning about it.

Red wines of Italy

My takeaway from the interview and walk through experience: Wine is all about perspective and is truly subjective. A $15 bottle of wine may do for me what a $3000 bottle of wine may do for someone else. This is not to say that every wine from every region will taste similarly, it’s all about preference. The appearance of this particular location doesn’t hinder any sales, as the store has an abundance of regulars. Additionally, the store manages to attracts clients in other ways like free delivery within the 5 boroughs, promotional bags (an employee chosen recommendation bag of wine bottles and a free reusable tote) and a wine of the month club. Though this may not be the case for other wine retailers, Heights Chateau’s sales and retention is not visibly influenced or affected by the ambient conditions.