Casual Dining (Noun) – This can go for any restaurant, independent or chain. This is when the atmosphere is relaxed and you are able to sit and enjoy a meal.

Source: Yi-Sung Cheng, Nien-Te Kuo, Kuo-Chien Chang, Hsin-Ta Wu. (2021) Using Data Mining Methods to Predict Repeat Patronage Intention in the Restaurant Industry. Journal of Quality Assurance in Hospitality & Tourism https://www.tandfonline.com/doi/abs/10.1300/J369V06N01_05 

Quote from the article: This study aimed to validate the five dimensions of DINESERV and evaluate service quality of foreign-brand, casual dining restaurants in Korea using DINESERV. It was hypothesized that DINESERV is a valid instrument in the Korean culture, and service quality differs significantly based upon customers’ characteristics and restaurants. 

My thoughts: It is very interesting how Korea is using DINESERV to see how they are performing, based on the customers’ experience. This is a good way to see what can be done to improve the experience of customers.