Ashley Allen Assignment #2 Brief Assignment and Graph

The graph that I chose for this assignment relates to my major Fashion Marketing. It is an article written by Amalia Agathou. The aricle is about a Spain-based Chicisimo fashion site. It has managed to establish itself as a go-to destination for street style inspiration, building a vibrant community for fashionistas to share their looks and tag their closet, opening them up to the world. Brands like Zara and H&M have joined Chicisimo, showcasing looks that feature their designs and rewarding the most stylish Chicisimo members. Chicisimo has managed in such a short of time to go beyond being one more fashion community, taking an in-depth look into street style, data mining and generating statistics from its members’ activity. Having published fashion reports based on data like this in the past, Chihisimo has now published new findings, highlighting correlations between fashion items. There are millions of girls out there who have to decide, daily, how to combine a yellow sweater, or how to rock a little black dress, or simply, what to wear tomorrow. We believe helping girls make these decisions is a very interesting challenge, and that’s our focus! We are obsessed with building an awesome and useful product for the community. Right now our two main features are “share your looks” and “create an album of looks” – you can create an album and aggregate looks with ideas to go to a wedding, or looks with military style, or anything that makes sense.9pi

 

One response to “Ashley Allen Assignment #2 Brief Assignment and Graph

  1. Please provide a reference (link). Also it looks like a good chunk of what you “wrote” has been copied and pasted. The graph is an amazing use of math and statistics in marketing, but you should carefully explain what it is about to someone not involved in fashion.

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