COMD2300 Communication Design 1 FA2023

active 10 months ago

This Course is OPEN.

Professor(s)

Amera-Rime Lulu

Department

Communication Design

Course Code

Comd 2300

Semester / Year

Fall 2023

Course Description

This is a foundation course in advertising and graphic design.
3 credits: 6 hrs (1 class 5 lab hrs).
Pre-requisites: COMD 1162, COMD 1200, COMD 2327, CDMG 2330

This is a basic course in advertising and graphic design that aims to challenge students to use both foundational skills and conceptual thinking to create innovative solutions. Through this course, students will learn how to communicate their ideas visually through art direction and verbally through copywriting. The coursework consists of project-based assignments that will take students from the initial concept to digital output. In the process, students will need to consider the target audience, product, and marketing objectives. The importance of professional execution, conceptual thinking, and presentation of ideas will also be emphasized. Furthermore, students will have the opportunity to collaborate in teams during the design and development process.

Acknowledgements

This course was created by: Amera-Rime Lulu

Recent Posts

Extra Credit Assignment: Designing a PSA Poster Extra Credit Assignment: Designing a PSA Poster

Objective: The objective of this assignment is to create a compelling Public Service Announcement […] See MoreExtra Credit Assignment: Designing a PSA Poster Objective: The objective of this assignment is to create a compelling Public Service Announcement […]

Reading Assignment 3: Exploring Storytelling in Design – Act 3 Reading Assignment 3: Exploring Storytelling in Design – Act 3

In this assignment, we'll be delving into Act 3 of "Design in Storytelling" by Ellen Lupton, a […] See MoreReading Assignment 3: Exploring Storytelling in Design – Act 3 In this assignment, we'll be delving into Act 3 of "Design in Storytelling" by Ellen Lupton, a […]

Assignment 2 (Part 5) Transforming OOH Campaign into Instagram Post Assignment 2 (Part 5) Transforming OOH Campaign into Instagram Post

Objective: The primary goal of this design assignment is to translate an existing Out-of-Home […] See MoreAssignment 2 (Part 5) Transforming OOH Campaign into Instagram Post Objective: The primary goal of this design assignment is to translate an existing Out-of-Home […]

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Comment on "Reading Assignment 3: Exploring Storytelling in Design – Act 3" Comment on "Reading Assignment 3: Exploring Storytelling in Design – Act 3"

In Chapter 3, of Ellen Lupton's, Design is Storytelling, Lupton focuses on perception, […] See MoreComment on "Reading Assignment 3: Exploring Storytelling in Design – Act 3" In Chapter 3, of Ellen Lupton's, Design is Storytelling, Lupton focuses on perception, […]

Comment on "Reading Assignment 2: Exploring Storytelling in Design – Act 2" Comment on "Reading Assignment 2: Exploring Storytelling in Design – Act 2"

Emotional connection in Design. The main topic of Act two was the introduction of […] See MoreComment on "Reading Assignment 2: Exploring Storytelling in Design – Act 2" Emotional connection in Design. The main topic of Act two was the introduction of […]

Comment on "Assignment 2 (Part 2): OOH Moodboards + Sketching Design Options for Out-of-Home Billboard" Comment on "Assignment 2 (Part 2): OOH Moodboards + Sketching Design Options for Out-of-Home Billboard"

Test See MoreComment on "Assignment 2 (Part 2): OOH Moodboards + Sketching Design Options for Out-of-Home Billboard" Test

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