Extra Credit Assignment: Designing a PSA Poster

Objective: The objective of this assignment is to create a compelling Public Service Announcement (PSA) poster with a size of 11×17 inches. The goal is to raise awareness about a social or environmental issue by selecting a thought-provoking quote from the internet and incorporating it into a visually engaging design.

Key Components:

  1. Quote Selection:
    • Choose a powerful and relevant quote from reputable sources on the internet. The quote should be succinct, impactful, and directly related to the social or environmental issue you want to address.
  2. Research and Understanding:
    • Conduct thorough research on the chosen issue to gain a deep understanding of its significance, causes, and potential solutions. This will inform the visual elements of your poster.
  3. Target Audience:
    • Identify the target audience for your PSA poster. Consider the demographics, interests, and values of your audience to tailor the design and messaging effectively.
  4. Visual Elements:
    • Design a visually appealing poster that complements the chosen quote. Incorporate relevant images, symbols, or graphics to enhance the message and evoke an emotional response from the audience.
  5. Layout and Composition:
    • Pay attention to the layout and composition of the poster. Ensure that the text is easily readable, and the overall design flows cohesively. Use a combination of colors, fonts, and spacing to create visual hierarchy.
  6. Branding and Logo:
    • If applicable, incorporate relevant logos or branding elements to lend credibility to your PSA. Ensure that the branding does not overpower the main message of the poster.
  7. Call to Action:
    • Include a clear and compelling call to action that prompts the audience to take steps toward addressing the issue. This could include donating to a cause, spreading awareness, or participating in relevant initiatives.

Submission Guidelines:

  • Submit a high-resolution digital file of your 11×17-inch PSA poster.
  • Include a brief written explanation of your design choices, explaining how the visual elements and chosen quote work together to convey the message.
  • Ensure that your submission adheres to any additional guidelines provided

Assessment Criteria:

  • Creativity and Originality
  • Relevance of Quote
  • Clarity of Message
  • Visual Appeal and Composition
  • Alignment with Target Audience
  • Effectiveness of Call to Action

Due: 12/19 on final class (email link to final project)

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