Assignment 2 (Part 5) Transforming OOH Campaign into Instagram Post

Objective: The primary goal of this design assignment is to translate an existing Out-of-Home (OOH) advertising campaign into visually compelling and engaging Instagram social media ads. The transformation should leverage the unique features of Instagram to maximize user interaction, foster brand awareness, and drive engagement.

  1. Visual Concepts:
    • Present a range of visual concepts for Instagram ads, ensuring they align with the original OOH campaign.
    • Emphasize the importance of mobile optimization and ensure visuals are adapted for various Instagram ad formats.
  2. Caption and Copy:
    • Develop compelling and concise captions that complement the visual elements.
    • Create engaging copy that encourages audience interaction and conveys the campaign message effectively.
  3. Hashtag Strategy:
    • Propose a relevant and strategic hashtag strategy to increase campaign visibility and encourage user-generated content.
  4. Consistent Branding:
    • Ensure a cohesive visual identity by maintaining consistent branding elements from the original OOH campaign.
    • Align color schemes, typography, and logo placement to strengthen brand recognition.
  5. Adaptation for Storytelling:
    • Leverage Instagram’s storytelling features to convey the campaign narrative effectively.
    • Consider the sequential arrangement of content for carousel ads or the immersive experience of Instagram Stories.

Conclusion: This assignment aims to seamlessly transition an OOH campaign into an Instagram-friendly format, maximizing the platform’s features to engage the target audience effectively. Through creative visuals, captivating storytelling, and strategic use of Instagram’s interactive features, the goal is to elevate the campaign’s impact in the digital realm.


  1. Design 1 Instagram Post (1080 x 1350 pixels) and 1 Instagram story (1080 x 1920 pixels)
  1. Post in social mockup with Brand social handles visible in OOH Presentation ( Mockup links:

Due: Thursday 12/7

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