Author: Elisabet Leon

A chemise, a ‘poukamiso’ is a loose long shirt and dress with long square sleeves and is often worn as an undergarment among men and women. Made from linen and cotton, the chemise is known for its flowing silhouette and its minimalistic design (Textile Glossary, 2023). Chemises are worn throughout Europe, since it is a known clothing item that can be found in various European countries. Countries such as France, often used chemises to show cultural ideas of the body, cleanliness, and purity, to make a person Christian (Power, n.d). Our chemises are going to be distributed in stores across European countries such as Spain, Germany, Italy and France. Countries with warmer weather are going to be consumed due to the chemise being lightweight and breathable making it comfortable to wear in a warm climate (Papathoma, 2019). Our chemises from Primeval Hellas, are different from the competition because we deliver chemises with unique patterns and different colors for any occasion.

We plan to distribute our chemises through export in exchange for money in small local shops, along with online selling on Etsy shops, as now more Americans are buying from small businesses. Americans prefer small businesses because they have unique products, offerings and customers have a different experience when shopping (Duley, 2022). Our target market is middle class millennials who are open to trying new things, prefer comfortable clothing, or are often wearing chemises for costumes. Though the chemises were used by men and women, chemises are more often seen in women as it can be used as a nightgown, undergarment and outerwear (Chemises, 2023). In addition to online selling, it is important for our product to arrive to the consumer in a fast and timely manner. UPS is the most reliable carrier as well as sending a package expedited with different price ranges (Sands, 2022). With a reliable carrier, customers are guaranteed their chemises on time with cost effective shipping prices.

A nation’s economy dictates its ability to compete on an international stage, over time government overspending and overborrowing has led Greece to financial crisis. Greece has repeatedly faced bankruptcy; its consolidated gross debt has surpassed 200% of GDP1 (Petrakos et al., 2022). Greece surpassed its gross debt making borrowing money impossible and higher debt, the Euro has traded higher than the USD, and through the course of 2 years trades at the same rate (1.07). The single currency plummeted 12 per capita against the US dollar (Paul 2022). The Eurozone in its attempts to rescue Greece implemented debt relief packages, where the eurozone finance ministers implied that Greece would need much more help. Greece had to implement various reforms and maintain primary budgets to prevent debt from taking over (Economic Swot 2023). This shows the pressure on Greece to be aware of their spending to be able to meet quotas, not taken into account will result in unwieldy debt.

Greece in its attempt to recover its economy brought the ideas of international growth, developing an economic slump. The year 2023 brought the largest contribution (15.5%) towards the GDP, with national funds and EU funds being invested in public investment eventually transforming Greece into an attractive investment (Pelagidis & Kostika, 2023). In regards to fashion, attracting investors was easy since the fashion industry has been a growing market, and with technology being on the rise, Greek designers are gaining recognition globally. The Greek fashion e-commerce market has been predicted to reach $1,648.9 million by 2023 (Apparel eCommerce Market in Greece, 2022). A Strong performance increase of 40% as well as the gross fixed capital investment increase of 8.2% both contributed to an economic growth of 8.3% (Loannidis et al., 2023). Particularly, it was unexpected for the Greek economy to recover, but currently going through stages where it increases and evolves, with the help of technology and investing in e-commerce it has exceeded all expectations.

There are many valuable resources that each country provides that make it unique, Greece is rich in natural resources. Southern Europe has a vast amount of natural resources such as iron which can be found in the northern part of Greece, in the Thrace region (Eastern Macedonia and Thrace, 2018). The Southern European countries consist of Albania, Andorra, Bosnia-Herzegovina, Croatia, Gibraltar, Greece, Holy See, Italy, Macedonia, Malta, Portugal, San Marino, Slovenia, Spain, and Yugoslavia, and they all contribute to natural resources throughout the region. Iron ore contributes to Greece’s mining industry due to the country’s geographic location, and countries such as Albania rely on Greece for iron imports. Natural resources found in Greece are lignite, petroleum, bauxite, lead, zinc, nickel, magnesite, marble, salt, and hydropower potential (Central Intelligence Agency, 2023). Lignite can be used to produce electricity, making the electricity system offer affordable energy, ultimately promoting economic growth in the country (Lignite in the Greek energy system, 2020).  Natural resources within the region promote the growth of the GDP, creating positive revenue for the Greek economy.

Forest management contributes to the ecosystems, and is crucial in the battle against climate change and global warming. The trees in the forest form canopy function as thermal insulators and buffer microclimatic conditions affecting biological and ecological processes (Haesan et al., 2021). Forest management in South Europe differs by country, but they all focus on the commitment that they have to ensure the health of their forests (Schelhaas et al., 2018). Management and regulations differ by country based on their specific environmental conditions and regulations. Still, all have the same goal of preserving their forest regions and the life that may live within. The Ministry of Environment and Energy controls the conservation and manages biodiversity, forests, and climate change (Papaspyropoulos et al., 2023). Agencies such as The Ministry of Environment addresses environmental concerns, implement policies to preserve forest and come together with local communities to raise awareness to contribute to the well being of the environment.