I chose this one as my favorite because I it reminds me of a sad thing when my best friend passed away a couple years ago in an accident, and this pic looks exactly like the silhouette that the police drew in the spot where he died. But anyway this looks also like someone who’s coming from nowhere and it’s kind of a teasing Ad. I remember we did a teasing campaign in order to aware the people to drive safely and stop death on the streets. We ran that for 1 month, and then we put on the real Ad with the same silhouette on the floor but in the real life on the street. Also the fact that it’s not silhouetting the whole body everything but the feet, makes it somehow mysterious.
The shutter speed used was 20 seconds, it was enough to silhouette the whole body, I think that was successful.
