Topic

  • Reviewing students’ progress.

Timeline
W10 – Name, visual direction, and mission statement for your project.

– It would help if you were to define AND name your idea.
– Use your name to figure out a journey for your persona. How does your brand/ topic/ concept/ idea support your persona now? How is it helping them?

W11 – Solid visual direction, written creative execution, mockups, color, and design direction. (added to process book)
– How are you planning to inform/convince your audience?
– Visuals need to be presented.
– Create a mission statement/concept narrative.

PRESENT THIS NEXT WEEK

W12 – Tone your writing to the campaign, visual, social media, Etc.

  • Visuals need to be presented.
  • Group Breakouts and feedback sessions.
  • Create an outline for the pacing of your presentation. What is your concept story, and how are the deliverables that you are creative in bringing it to life?

W13 – Final Project Presentation

May 8th

W15 – Senior Project Proposal and Final Process Books Due

Pick your Prez Slot

—

W15 – Submit Senior Project Proposal.

Use the creative brief example below.

Senior Project Proposal: (should be 2-3 pages)

  • Topic Overview (Problem Background)
  • Category/ Industry Overview
  • Audience /Persona
  • Strategy
  • Messaging
  • Deliverables (what are you planning to create based on your skills and creative career path)
  • Timeline
  • Resource, References, data
  • Inspiration
https://openlab.citytech.cuny.edu/ggarrastegui-comd3701-sp24/2022/11/24/final-prez-upload-w15/