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The purpose of this course is to introduce you to the power of conceptual thinking. Developing advertising concepts through critical thinking, thumbnails, and working toward finished digital designs will be the emphasis of this course. We will begin with simple problem solving and, depending on class progress, work through more sophisticated projects. Through multiple client assignments, you will begin to understand that your first solution is not necessarily your best solution! Throughout the semester, we will look at and discuss award-winning exemplary advertising.

The purpose of this course is to introduce you to the power of conceptual thinking. Developing advertising concepts through critical thinking, thumbnails, and working toward finished digital designs will be the emphasis of this course. We will begin with simple problem solving and, depending on class progress, work through more sophisticated projects. Through multiple client assignments, you will begin to understand that your first solution is not necessarily your best solution! Throughout the semester, we will look at and discuss award-winning exemplary advertising.

This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.

This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.

Development of each student’s strategy for entering the design profession. Faculty and professional advisors critique cumulative work. Students work independently with faculty supervision to edit and refine their design work to develop a portfolio that meets professional standards.

Development of each student’s strategy for entering the design profession. Faculty and professional advisors critique cumulative work. Students work independently with faculty supervision to edit and refine their design work to develop a portfolio that meets professional standards.

This is a foundation course in typography with emphasis on using type for a range of industry related applications from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.

This is a foundation course in typography with emphasis on using type for a range of industry related applications from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.