04 – Research Manual Quiz W04 – COMD3701 Design Studio, SP24

A Designer’s Research Manual:
Chapter 2
- Marketing Research (p48-72)

Please complete this reading quiz below by the Sunday before class.

W04 – Research Manual Quiz

Name(Required)

Email(Required)

Enter Email Confirm Email

Who are your creating this project for? Why IS that your creative decision?(Required)

Does your intended audience benefit from your idea OR are you attempting to change their habits?(Required)

How is your audience currently part of your topic? What role dothey play?(Required)

What are the most effective ways to get information out to your audience?(Required)

What part of you topic is your audience MOST frustrated with?(Required)

What type of Ethnographic tactics have you used before? were they effective in creating your project?(Required)

What type of Ethnographic tactics Will you use to learn more about your audience?(Required)

How often do you iterate/ rework your idea to get to the most effective outcome? AND, how are you planning to show iteration in your process book(Required)

Create a NEW Topics statement! follow instruction below.(Required)

Use at a template: I will tackle the topic of ___(WHAT?)___, because it will __ (WHY?)___, and help __(WHO?)___, by ___(CREATING THIS IMPACT or CHANGE)___.

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04 – Research Manual Quiz W04

W04 – Research Manual Quiz

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