To-Do Before Class
- Review Homework from the last class 04 – Week 04
Topic
- Review Reading and “I want to tackle___” statements
- Real-world examples
- Go over the User Journey, Ethnographic Research, Understanding of Media Channels, and Competitor Analysis for your topic.
Lecture
Homework
Reading:
- A Designer’s Research Manual
- Chapter 2, PP 42-64, 74-101
Due BEFORE CLASS, because I was late
- Chapter 2, PP 42-64, 74-101
- Complete the reading quiz: 05 – Research Manual Quiz W05
- In two weeks, (2 more classes), on 3/20, we will have our Midterm
Presentation. You will present your research concept and share how you plan to proceed.
Breakout Activities
Work on the breakout activities list below to help build your design research and process.
Breakouts
- Demo/ Psychographics—What data and information make up your audience? You should have multiple to tell a well-rounded story about why they are included in your audience.
- Journey: How is your audience frustrated with your topic? How can they help make your topic more real?
- How Might We – Based on the two things above, how might you want to “solve” the frustration for your audience?
- See HMW Examples: https://makeiterate.com/design-thinking-54-how-might-we-examples/
Clarify your problem and share it in class:
I want to________________________________
Because it will _________________________
And change _____________________________
For ______________________________________
This IS ALL part of your research process! and goes into your process book.
There have been 7 Breakout exercises so far, but there will be 10-15 that need to be included in your process book. They are placed throughout the semester to build better research understanding and progression of our concepts/ ideas.
Quiz DUE before class
PROCESS DUE before class.
UPLOAD THE PROCESS BOOK AS A COMMENT
