The discourse community that would benefit from this research are women. The research is targeting women to know their rights in the workplace and how to face the gender inequality, and to employers to have an idea what should they do to prevent this. They know about the subject from their experiences but maybe they don’t know about the effects, reasons and solutions. Talking about the problem and providing solutions and tips to face it, will make the employers think and understand that their is a real problem and they should take action, therefore women will benefit from it. I think a combination of graphics and text will be a good way to catch attention and make it interesting.
But what kind of document will you create? An article in a women’s magazine? If so, what kind of women’s magazine? Or what are you thinking? A blog post at a particular site for women?