Magazine Ad:
PHASE 1
– Brand choice – PANDORA
– Campaign type choice – New Product Marketing Campaign
– Initial Creative Brief
– Initial Research
– Initial Moodboards (v1)
Phase 2
Thumbails
Phase 3 Mood Boards and Legible Sketches
Phase 3 Mood Board,headlines and Digital V1
Phase 5 Mood Board, Headlines and Digital V2
Final Version