Erika Maza's ePortfolio

A Communication Design Portfolio

                  Visual Quote Project   

Phase 1 Sketches

 The selected quote is” Wanting to be someone else is a waste of the person you are.” by Kurt Cobain who was an America artist and vocalist of the band Nirvana.

 In the first part I wanted to be very descriptive to the quote. I developed 4 sketches with diverse characters and colors.

The first sketch was inspired in “Bee Movie” which shows the importance of bee’s work. As a result, I include the quote and I got a matched sketch of quote and movie.

My second sketch is inspired in the classical fairy tale “The ant and the grasshopper”, which shows the same ideal of a hard worker and a relaxed grasshopper.  

My third sketch shows an admiration from the cat which is down to the tiger. Although both are felines, and they have their own virtues I think that I could represent why people sometimes admires virtues of other person more than their virtues.  

My last sketch is about nature I changed characters for a landscape to avoid comparison.      

Phase 2: Concepts

Concept 1 

 I chose my first sketch for this concept because it is a focused description with the quote. I corrected the size of the sketch, and I used the portrait orientation to avoid losing some details of my sketch. I used illustrator to make it colorfully. Also, I made some changes in this version because I used a texture, vivid colors, and curvilinear type to design the quote. I used yellow color to make a contrast between the blue sky and type.

Concept 2 

In this concept I used the same idea, tools, and technique as the first. The things that I had implemented are three lines of a blue type to fill out the sky-blue space. In this concept I wanted to show a traditional animation. I mean the colors less vivid and more darkness as brown, green, blue, and gray. Although both of my concepts are hand-drawn I wanted to make a little contrast about modern and older colored animation.

Concept 3 

In my third concept I wanted to make an idea more realistic. I selected a photo about myself, and I made some changes in the photo. I used photoshop and Lightroom to make the texture on the floor and the shadows deepest and increase the light in the windows area. Finally, I selected a gradient type with a blue stroke to match with the windows blue.

Concept 4

In this concept I used illustrator to develop a mix of colors, designs and type. I combined some hot colors as yellow and orange to make the background. Also, I used blue and cyan colors to do the stroke and type . About the shape I decided to make the Koons’s ballon dog to have something animated in this version.

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