Concept
GET, ENJOY and WIN!
The idea is that the clients who bought the Pandora bracelet “Nature Love” will enjoy a free trip from Forest Hills to our Pandora store located at Austin ST and participate to win one of our “Nature Love” charms.
STEPS:
- Buy the Pandora ” Nature Love” bracelet. (25% off)
- Show the bracelet to our Teddy driver located in Fores Hills. Then, will appear a scanned code.
- Enjoy the trip
- Arrive at the Store and participate to win one of our Pandora ” Nature Love” charms.
Mood Boards
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/Screen-Shot-2024-03-11-at-9.37.15-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/Screen-Shot-2024-03-11-at-9.37.39-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/Screen-Shot-2024-03-11-at-9.38.01-PM.png)
Sketches and Story Board proposal
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/Screen-Shot-2024-03-11-at-9.40.20-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/Screen-Shot-2024-03-11-at-9.40.27-PM.png)
First Draft
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/Screen-Shot-2024-03-11-at-9.41.36-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/Screen-Shot-2024-03-11-at-9.42.30-PM.png)
Story Board
- OOD Campaign was promoted at Forest Hills Stadium during a concert.
- Mon and Daughter arrive at the Pandora Kiosk
- Scanning the code
- Enjoying the trip from Forest Hills to the Local Store at Austin St.
- Arrive at the store
- Asking about the Pandora giveaway!
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/1.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/2.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/3.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/4.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/5.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/6.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/7.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/8.png)
Final Design OOD Campaign
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/03/Screen-Shot-2024-03-11-at-9.49.07-PM.png)