Magazine Ad:
PHASE 1
β Brand choice – PANDORA
β Campaign type choice – New Product Marketing Campaign
β Initial Creative Brief
β Initial Research
β Initial Moodboards (v1)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/mood-board-1-.png)
Phase 2
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/image.png)
Thumbails
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/image-1-1024x792.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/image-2-1024x775.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/image-3.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/image-4.png)
Phase 3 Mood Boards and Legible Sketches
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/image-5.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/IMG_8937.jpg)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/IMG_8939.jpg)
Phase 3 Mood Board,headlines and Digital V1
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/image-6.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/image-7.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/image-8-1024x750.png)
Phase 5 Mood Board, Headlines and Digital V2
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/Maza-Erika-1-1.png)
Final Version
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/Erika-Maza-1-1024x758.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/02/MC-1024x662.png)