Type and Media

In this typography class with emphasis using type for multiple industry-related applications ranging from print to interactive. We were introduced to principles of type design and terminology including variations of type structure, anatomy, font usage, grid, leading, kerning, tracking, and alignment.

This project Introduces the use of a typographical grid as well as the importance of visual hierarchy. Why use a grid? Why follow a format? What are the differences between a grid and a layout?

Through visual hierarchy, we will explore scale, proportion, negative space, color and legibility, and other essential topics of design and typography.

Leave a Reply