Category Archives: Project Briefs

Final Project Brief

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http://www.economist.com/news/united-states/21719516-relatively-few-them-are-sleeping-rough-new-york-has-record-numbers-homeless

Masses huddled
New York has record numbers of homeless people
But relatively few of them are sleeping rough

This short article is about homeless people are moving into hotels are for temporary living. Hotels can’t afford too many people; this hasn’t included those are living on the street, subways, and parks. The city is planning to build more homeless shelters in order to help the homeless people. However, homelessness is a long battle that is hard to end the problem. What we can do is too little, so we have to raise the problem to the public and everyone can help a bit.

1.The audience is New Yorkers
2.It will be people and still life.
3.It will be serious and depressed.
4.It is literal for all approach.
5.I will ask Malcolm or Johnathan to be my model.
6.The objects will be cardboards, garbage bag, plastic bag, and rotten or dirty clothing.
7.The lighting will be bright. The light direction comes from either left or right side. For the still life, the light comes from top or side and bottom. For the people, it’s in silhouette. The background color will be white, but it can add some color filter to see different results.
8.For the people, black and white might work very good on it, but I will add some color filter to see the different results, and change back to black and white to make it feel poor. For the still life, I will try to maintain the original color first to see how it looks like, then I will also try to make it black and white to compare the results of it. The overall purpose is trying to make the photographs look sad and also impact the public.

The good of social media

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This author is glorifying the benefits of social media from a business perspective. he emphasized the quickness of social media to deliver news to a large amount of people. This is very handy during disasters or events going on in the present such as protests and natural disasters. more importantly this article looks at the benefits of marketing and business growth thanks to social media.

Social Media

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Social Media addiction is a bigger problem than you think.

Social networkers and creators are trying so hard to make their networks so addictive that you can’t resist them. A study shows that people intended to quit them, but they couldn’t make more than a few days. They are fear of missing out because everyone is using social media; everyone has a phone. That notification number draws them into it. Image ideas are two people have their phone, one you can see the notification number on top of the Facebook app, one you can see the notification number is on while the person is on Facebook; another idea is a person is on Facebook watching a funny video and interacting with friends.

It’s Not All Bad: The Social Good of Social Media

The main point is that major new outlets, corporations, and persons of interest use social media to deliver messages to the masses. When news or items are posting immediately, the public can stay informed. Delivering new alerts on social media channels reach more people faster. Social media can also be a valuable tool for sending safety messages and showing photos from severe crashes resulting from distractions. Sometimes, social media does more good than harm in retrospect. Image idea: one person is on Facebook looking at the posts about internship or designs in Group or Public information (Communication Design @ CityTech) on Facebook; another idea-a person is using Facebook Messenger on the phone, talking about homework with his/her classmates.

THE GOOD IN SOCIAL MEDIA

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the article really spoke about how social media can be used in positive ways. In the article one of their points is that social media helps alert drivers who are too much on their phone.  For example there are many film makers who use social media to draw awareness to people who drive and use their phone.  Another point the article made was when it spoke about how teenagers can use social media as a form of self expression and be a part of something. For the social media project it would be good to take pictures of up close shot with a half lit face showing how social media is bad and really draw emphasis on the emotion in the face. Also for a happier shot use a white background and a much more exposed face, getting really up close and personal with the subject.

Social Media: Loubna Aly

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The author of Social media addiction is a bigger problem than you think, Mike Elgan, is expressing how negative Social Media is on society. The notion of addiction is used to symbolized how individuals are immensely drawn into Social Media everyday and have a fear of “quitting” because of this addiction.

Photography can be used to capture these moments of ‘Social Media addiction’. Maybe not being so literal and capture a photo of someone on their phone, but maybe a group of young students following each other robotically, in reference to the following network Elgan describes in his article.

Social media addiction is a bigger problem than you think

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The author describes this article by comparing social media addiction to that of crack/cocaine addiction.the companies responsible for the addiction work hard everyday using algorithms that track the users engagement with their sites in order to enhance the viewers browsing time on the particular site. They are all in a competition to get the most viewers by any means they can.

  • The most benefitted network is facebook, it reigns the top of the food chain. By involving people families and close friends to sign up the users feel that they must remain on facebook since everyone they know use it whether or not they like using facebook or not.
  • Another way is using notifications that leave the user wanting more without giving away specifics of the notif.

the addiction can get out of hand when you actually try to stay away from social media and notice that you cannot control your impulse to grab your phone and check your status.

THE BAD OF SOCIAL MEDIA

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The point this article is trying to convey is that social media is almost like an addictive drug. It shows us different points, one of them being FOMO, which means fear of missing out, social media makes you feel like you’re missing out on the world so it draws you in more to find out what is going on. Another point they make is the idea of having a notification number that pretty much alerts you that something is going on in the site. Especially when you have facebook as an app this number is more apparent because it appears as a red icon drawing you in even more. Finally there is also the idea of the network effect which basically says that the more people are connected on a site, the more valuable the site becomes. This is seen with the amount of people using facebook and also if anyone remembers myspace, back when it was one of the most popular social medias and then people switched to facebook and dropped the whole idea of myspace. This article really shows us in different key points on how social media is doing more bad than good in our lives, it shouldn’t feel like we can’t live without social media.

Headphone Design Brief

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Jesus, Jonathan, Jenydia,Maggie
1)Brand: Sony White Headphones
-Black Background
2)The style of the brand is very Elegant, sleek and clean.

Jesus will bring the headphones, Black cloth

Our Concept for shooting is that we plan on focusing on shooting the headphones by themselves in order to promote the product by itself, as well as with a model wearing the headphones. We also want to change the scenery by shooting outside and all around the school in different areas to give the headphones more life, and also to give people an idea of the product in real world scenarios.

For hearing loss we plan on using two models and showing hand gestures and facial expressions to show how damaging headphones can be. But also try to make the headphones look deadly by themselves. by adding different props to it around to show the headphones in a negative light.