Author Archives: Malka Abramova

Final Project Brief

Topic: positive and negative sides of Recycling focusing on plastic bottles

https://www.theatlantic.com/technology/archive/2015/12/what-actually-happens-to-a-recycled-plastic-bottle/418326/

this article talks about the process of recycling and that not that many bottles are actually being recycled and that we need to recycle more plastic bottles using quote “Not enough used plastic bottles in the U.S. are making it into the recycling system.”

https://www.nytimes.com/2015/10/04/opinion/sunday/the-reign-of-recycling.html?

the second article tells us an economic perspective that recycles costs more than just throwing things out to the garbage and that the more we recycle the less valuable it will be using quote “recycling is an increasingly expensive way to produce materials that are less and less valuable.”

audience: environmentally conscious people
still life photographing bottles
1st idea: show the bottles as elegant in their own shape in light and with positive mood
2nd idea: show the bottles looking transparent almost worthless with a dark mood what is the point so to speak

The good of social media

This author is glorifying the benefits of social media from a business perspective. he emphasized the quickness of social media to deliver news to a large amount of people. This is very handy during disasters or events going on in the present such as protests and natural disasters. more importantly this article looks at the benefits of marketing and business growth thanks to social media.

Social media addiction is a bigger problem than you think

The author describes this article by comparing social media addiction to that of crack/cocaine addiction.the companies responsible for the addiction work hard everyday using algorithms that track the users engagement with their sites in order to enhance the viewers browsing time on the particular site. They are all in a competition to get the most viewers by any means they can.

  • The most benefitted network is facebook, it reigns the top of the food chain. By involving people families and close friends to sign up the users feel that they must remain on facebook since everyone they know use it whether or not they like using facebook or not.
  • Another way is using notifications that leave the user wanting more without giving away specifics of the notif.

the addiction can get out of hand when you actually try to stay away from social media and notice that you cannot control your impulse to grab your phone and check your status.