The author describes this article by comparing social media addiction to that of crack/cocaine addiction.the companies responsible for the addiction work hard everyday using algorithms that track the users engagement with their sites in order to enhance the viewers browsing time on the particular site. They are all in a competition to get the most viewers by any means they can.

• The most benefitted network is facebook, it reigns the top of the food chain. By involving people families and close friends to sign up the users feel that they must remain on facebook since everyone they know use it whether or not they like using facebook or not.
• Another way is using notifications that leave the user wanting more without giving away specifics of the notif.

the addiction can get out of hand when you actually try to stay away from social media and notice that you cannot control your impulse to grab your phone and check your status.