Beverage Label Reboot
Project Overview:
Congratulations you got your first gig! A client has approached you to redesign an existing beverage label. Your client will be assigned at random by your professor for this project. (You may choose to interpret the design prompt as an illustrated tea, soda, or beer label. All designs are for an illustrated wrap-around can for the specs provided.)
NEW DESIGN MUST BE PRIMARILY ILLUSTRATED, NOT TEXT BASED. If text is included in the final design it may not constitute more than 20% of the final artwork.
Instructions
- Final Art is required to be created in Black and White only. Work will be conceptualized in pencil and finished in ink.
- Work in Progress must be posted for feedback to the DROPBOX. This is part of the design process and is a graded component of the project.
Due Date(s)
- Part 1, Brainstorming, Research & Thumbnails: Generate Ideas, find new ones through research, and create an image library. Come up with at least 4 concepts to discuss with your client.
- Part 2, Concept Sketches
- Part 3, Final Pencil Sketch
- Part 4, Final Art
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