Contents
Homework Due This Class
- Using the pen tool and curvature tool to trace your own sketches and create a finished compositon.
Topic
Last week we will explored what the pen tools have to offer.
- Use to the Pen Tool to create complex shapes
- Create paths and shapes with the Pen Tool
- Straight lines, Curved lines (Bezier Curves)
- Add Remove Anchor Points with the Pen Tool
- Explore the Curvature Tool
- Converting Smooth Points to Corner Points
- Join Tool – joining paths
- Using the Scissor Tool – Splitting a path
- Creating Dashed Lines
- Use of Arrowheads
Logos:
Famous Logos in Different Colors
Nike Game of Thrones (visual language/genre)
Michael Doret’s Knicks Logo that Never Was
Lab
- 1. Pick a classic or well-known logo. Grab some scrap paper or your sketchbook and redraw it. Not riff on it – what can you change, and how much can you change, while still retaining the brand familiarity?
- Present to your classmates: explain why you picked the logo you chose; what do you like about it, what do you feel is successful about it
- Explain your design choices in changing and updating the logo
- 2. Make a personal collage made up of elements that are important in your lives. You can use photoshop, pinterest, etc. to compile your images/text
- You will begin this assignment by making and analyzing your personal collage with a classmate. Pick out a few key elements that are important and begin to simplify them with pen/pencil and paper.
Homework Due Next Class:
- Use your “personal mood board” to sketch at least 15 different logo ideas.
- Avoid digital sketching – only pen or pencil on paper. For iterative design to work you need to work fast and keep a record of your ideation.
Vocabulary
Curvature Tool, Straight Lines, Bezier Curves, Adding and Removing Anchor Points, Anchor Point Tool (Converting Smooth to Corner Anchors).
Resources
Here are some notes that you should read to educate yourself in the topic area described above.
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