Women Representation in Super Bowl Ads

In 1984 this was the type of commercials for computers that were shown during the Super Bowl.

Steve Jobs had Ridley Scott – the director of the movies “Alien” and “Blade Runner” –  to direct the commercial

If you want to read more, check this article in The Los Angeles Time, “the Column: A reminder that Apple’s ‘1984′ ad is the only great Super Bowl commercial ever — and it’s now 33 years old”

Dr. Martin Luther King’s Sermon in a car commercial

Listen part of the text of Dr. Martin Luther King’s sermon “Drum Major Instinct Speech” (starting at 29.21 minutes). Of course you can listen to the entire speech.

Here is the full text from The Martin Luther King, Jr. Research and Education Institute for those of you who prefer to read it or to listen to the words and then read it.

Here is the NY Times Editorial about the ad for Super Bowl that used part of Dr. King’s sermon with an interesting video about how brands are using humanitarian causes for their own promotion.

Watch below the Ram commercial with its critic.

And to realize how absurd the original commercial was watch the video from Vox website showing an edited Ram’s Martin Luther King commercial with what King actually said about car ads.

Watch below the Ram commercial with its critic.

And to realize how absurd the original commercial was watch the video from Vox website showing an edited Ram’s Martin Luther King commercial with what King actually said about car ads.

Analysis of our branded world

A great recent article from The Guardian on the book “No Logo” by Naomi Klein reflecting on where the world of branding is at after 20 years the book was written.

“Logos hover everywhere we look, like spots in our peripheral vision. It is strikingly rare, in 2019, to encounter an unbranded, unsponsored cultural experience. Every festival, program, public-awareness campaign and event has a series of “partners”, a cluster of familiar icons at the bottom of the poster. Every charity is led by its marketing team. Every TV program is “brought to you by…” – a name other than its production company.”

“David Lubars told Klein in No Logo, in a moment of perfect candor, consumers “are like roaches – you spray them and spray them and they get immune after a while.”

“We’re more globally connected than ever before,” Klein says, “and also less connected to who makes our clothes, who grows our food, and I think part of that is down to information overload. And in terms of what social media is doing to our ability to stay focused, to not see the world in terms of these matrices of our own marketability and consumability, whether it’s views or likes or retweets…” She sighs. “Well, I think this may be the death of us. It’s not that people don’t care, it’s that they care for five seconds. That acceleration of emotion, and attention – it’s a pretty big shift in 20 years.”

NO LOGO was an international bestseller and “a movement bible” (The New York Times). It has over a million copies in print worldwide.

In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

Let’s watch a 40 minutes documentary about “No Logo – Brands, Globalization & Resistance”