In Essentials of Marketing, I explored the fundamental concepts and strategies that drive successful marketing efforts. This course introduced me to key topics such as market research, consumer behavior, branding, and the development of marketing plans. I applied these principles to real-world scenarios through a series of hands-on projects. I conducted market analyses, analyzed marketing commercials, and developed strategic marketing campaigns aligned with business goals. These projects enhanced my ability to think strategically and approach marketing challenges creatively and analytically.
